Social Media Expert India | Affordable Social Media Services

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18

Aug

Case Study2 – Dairy Queen

Social media is one of the most important marketing tools used by businesses today. Given the myriad social media sites available on the Internet, enhancing visibility of your company or business has become very easy. In fact, many businesses feel that this is the smart way of Internet marketing and brand building. However, it is important to understand how to use these tools to actually produce results. Often, people register with social media websites and forget about it and then complain about the lack of traffic to their website. Apart from following the four “P’s” of traditional marketing, Social media …

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15

Aug

5 Easy ways to wet your Feet in Social Media

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Brand marketing over the years has seen a tremendous change and growth. In the initial years, you had a local shop that you were loyal to. You knew the shopkeeper who knew you and there was a relationship based on knowledge and trust. After this period, came a time where money was an important factor in decision making and cheaper the goods were, better was the brand loyalty. However, today with the advent of social media marketing, people have once again turned towards personalized marketing of brands.
Web 2.0 marketing experts claim that social media tools help small and …

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11

Aug

Case Study1: Procter & Gamble – Being Girl

Social media has emerged as a great tool in the recent years where you can market your products and services for free. The real value of social media – especially the social networking and microblogging sites, lies in the number of people who use them. It is an integral part of the business process to reach out to your targeted clientele and know them better. So, you can use the tremendous reach of the social media, especially the Web 2.0, to reach out to your customers, listen to their …

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06

Aug

Corporate Companies embracing Social Media Marketing

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I spend hours on Facebook, Twitter, Digg, StumbleUpon and the likes, reading about various aspects of the social media. The fact remains that Social Media is powerful. I read about many successful “social media case studies” and also about corporate companies that trust social media, and how they are embracing these unique ways of promoting business. There are companies who fear using these unique ways of promoting their companies. The companies that ignore the efficacy of the social media are:

• The ones who are not aware of social media, or
• The ones who are interested but don’t know how to use …

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05

Aug

The fifth ‘P’ of Marketing- “PARTICIPATION” in Social Media

With the advent of the Internet, it is easier for small businesses to market their products and services. The variety of social media tools, available today in the market, has made it easy for businesses to reach out to a wider consumer network and instil brand loyalty towards their products or services. Web 2.0, a second generation of web based services, has led businesses into the arena of social media marketing. Traditional marketing and its classical 4 “P’s”, being Product, Price, Place and Promotion have been changed to suit the current needs and is extended by adding the fifth “P”, …

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03

Aug

What can Web Marketing 2.0 do that Advertising can’t?

As the Internet has grown with its huge database of information on varied sources, more and more people are spending their time online. This phenomenon has opened a new market of Internet advertising. Of the lucrative Internet marketing pie, Web 2.0 has a very important place. Web 2.0 refers to Internet-based services belonging to the second generation and consists of wikis, folksonomies, social-networking sites, blogs, video-sharing sites and mashups.

The reach of traditional form of advertising is limited and the whole process of developing the …

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