Factors to be considered for effective use of Hubpages

hubpages_logo
Hubpages is a popular tool used by many businesses today whilst indulging in social media marketing. It has been effectively used by many to improve their page ranks by exploiting the provision of backlinks. However, like most social media tools, in order to be hundred percent effective, it is important to understand the basic principles that are absolutely necessary for a successful Hubpage. We all know that by using Hubpages we can create Hubs on different topics relevant to our website and back link it to increase incoming traffic. However, what most do not realize is that in order to actually be effective, the HubScore of your Hubs matter a lot. HubScore is a score given by the HubPages admin, which ranks your hub in terms of quality. HubScore ranges from 0-100 and determines the rank of your hubpage as well as your status as a member. For maintaining a successful Hub, it is absolutely necessary that your HubScore is above 70 on the percentile scale.

In order to maintain a HubScore of 70 and above, it is essential to understand how this HubScore is computed. Various aspects of a hub are considered while computing the HubScore and chief among these factors are:

• Originality of content
• Response given by the readers to your hub, which includes comments, thumbs up etc.
• Amount of traffic
• Reputation of the Hubber

Originality of content is perhaps the most important factor that determines your HubScore. It is important to remember that for your hubpage to be accepted and published, the content should be hundred percent original and there should be no duplicates anywhere. While this is the basic tenet for a high HubScore, it is also the most ignored as Hubpages publishes copied or duplicate content. What most people do not realize is that while it is possible to publish duplicate content, it defeats the whole purpose as you cannot back link to your site. Hence it is advisable that you use original content or at least modify the content so that it seems unique before posting it on you hub. Using keyword rich content, without overly promoting yourself will also help increase your HubScore and page rank on Hubpages, thereby directing traffic to your site. Another important aspect is that if someone is duplicating your content, be sure to inform admin at Hubpages and stop the duplication, as this will lead to your Hubpage being penalized and maybe even removed from viewing. Spamming is very common on the Internet leads to lower HubScores.

Originality of content and good quality hub will attract more traffic to it and will also attract favorable responses from the viewers or readers. Incoming traffic to your hub and the response of the reader plays a very important role in determining your HubScore. It is absolutely necessary to create a hub where people can interact with you, comment on your topic and give and receive inputs. Effective communication between you and your readers is absolutely essential for increasing your HubScore.

Status of the Hubber affects the HubScore and the better your status, higher the HubScores. You can improve your hubber status by publishing large numbers of quality hubs. It is pertinent to note that publishing more hubs will not increase your status but publishing more quality ones will definitely help you, emphasis being totally on quality. Secondly, the more you interact on Hubpages by reading and commenting on other’s hubs, participating in forums etc then you increase your status as a hubber. In addition, your HubScores, fan following, responses to your hubs also affect your status, which ultimately affect your HubScore.

Hubpages is an excellent Web 2.0 tool, which if used effectively can help you get quality backlinks and increase web traffic to your site. If you want to understand more about this wonderful tool and want to use it effectively to promote your business, then do contact me and I would love to help you in successfully using this tool.

Case Study2 – Dairy Queen

Social media is one of the most important marketing tools used by businesses today. Given the myriad social media sites available on the Internet, enhancing visibility of your company or business has become very easy. In fact, many businesses feel that this is the smart way of Internet marketing and brand building. However, it is important to understand how to use these tools to actually produce results. Often, people register with social media websites and forget about it and then complain about the lack of traffic to their website. Apart from following the four “P’s” of traditional marketing, Social media has a fifth ‘P’ – Participation, which is very important for getting positive results. Participation is a two-way dialogue between the company and the customers.

A very good example of the successful use of social media to actively communicate with its customers is Dairy Queen – an ice cream company that has been in business for over 7 decades. A very well known international brand in the ice cream business, Dairy Queen successfully implemented social media techniques to its advantage and reached out to a wider network of customers, thereby increasing its sales. Dairy Queen has always been a pioneer in exploiting all aspects of advertising to its advantage. In 2008, with the advent of social media applications, Dairy Queen was not to be left behind and adopted these techniques with the same fervor as traditional advertising strategies.

What exactly was the social media strategy of Dairy Queen that made it so successful? Well, firstly, there was a holistic acceptance of the techniques and principles of social media. Acceptance combined with their transparent attitude and the need for connecting with the customer ensured a successful social media venture. They adopted a five-prong approach in applying social media techniques to reach out to their customers by using the tools like:

• Blogs
• Podcasts
• Facebook
• Twitter
• Mobile technology
• FriendFeed

Dairy Queen ensured that their blogs did not print press releases but actually told stories of the company through the eyes of its employees. A chief brand officer was totally responsible for updating the contents and keeping in touch with customers. Audio or visual podcasts helped a lot in brand building and Dairy Queen used these tools to the optimum by using an articulate speaking approach via words. They conveyed the story of the company by way of an audio podcast that reached out to many people.

Facebook and Twitter are two of the common tools these days that many people use to promote their company. Dairy Queen, not one to be left behind, insisted on engaging in an active dialogue using both these social media tools. Re-tweeting customers who tweet them and following their clientele has helped Dairy Queen tremendously to promote their brand. Finally, Dairy Queen has made another win-win move by accepting the increasing use of mobile technology and is now looking to build a DQ store locator in iPods and iPhones, which would be made available via the iTunes app store. This move will surely help Dairy Queen go a long way in brand building.

If you look at all the above factors that made Dairy Queen so successful in its social media marketing venture, you will understand that it is total participation that actually would go a long way in making the most of these social media tools.

Source:Social Media Marketing Strategies
My Special Thanks to the author- Mike Fruchter

5 Easy ways to wet your Feet in Social Media

Brand marketing over the years has seen a tremendous change and growth. In the initial years, you had a local shop that you were loyal to. You knew the shopkeeper who knew you and there was a relationship based on knowledge and trust. After this period, came a time where money was an important factor in decision making and cheaper the goods were, better was the brand loyalty. However, today with the advent of social media marketing, people have once again turned towards personalized marketing of brands.
Web 2.0 marketing experts claim that social media tools help small and big businesses in a large way to create presence on the Internet. These tools help the companies communicate with their customer base and pursue a mutually trusting relationship with their customers. Small businesses can position themselves in the market by making social media submissions and influencing customer decision by positively engaging with the latter.
There are many ways in which social media can be used to successfully promote your business. The five easiest ways are discussed in this article:
1. Creating a dominant profile: The first way is to create a dominant profile on any one of the various social media tools that are available on the Internet. This will help create a commanding presence and increase brand awareness amongst the customer base, which in turn will help people follow your brand. While creating your company profile on these social media tools, it is important to put forth your key characteristics that will help increase your follower base.

2. Participation: Participating in the various events and conversations taking place in such social media sites is the best way to ensure brand loyalty. According to social media experts, engaging in positive conversation with your customers or fan-base by listening and talking to them, is the best way to ensure brand loyalty.

3. Be honest: While engaging in a conversation with your customer base, it is important to be genuine and honest about yourself and your company. “Honesty is the best policy” is an adage that is totally applicable in today’s competitive world. This will help in the long run in building faith, knowledge and standing in society about the company and its products as well as services.

4. Blogging: Web 2.0 marketing experts swear by the blog as one of the easiest way to start using social media tools. Blogging is considered the best way to distribute information about you and invite comments from the readers. Engaging with your readers by writing attractive blogs that create interest will definitely help increase your fan following. Social media experts claim that the quality of your blog in terms of content will ultimately help enhance your brand popularity in the market.

5. Be human while promoting your brand: Finally, you have to attribute some human characteristics to your brand that your customers can relate to and understand. This can be done by identifying specific keywords that describe your brand and personalize it to your customers.

In conclusion, it can be said that the use of social media tools will definitely help in the growth of your business in the long run. However, it is important to identify the best social media tool that you can exploit to your advantage.

Case Study1: Procter & Gamble – Being Girl

P&G

Social media has emerged as a great tool in the recent years where you can market your products and services for free. The real value of social media – especially the social networking and microblogging sites, lies in the number of people who use them. It is an integral part of the business process to reach out to your targeted clientele and know them better. So, you can use the tremendous reach of the social media, especially the Web 2.0, to reach out to your customers, listen to their problems, participate in discussions about your offerings (products and/or services), and build a brand recognition. Be it twittering, blogging, or facebook-ing on the World Wide Web, you need to make some fans who are usually very vocal online and can do you a great service by spreading the word around. The icing on the cake for this is that you don’t have to spend anything at all!

If you still have doubts whether social media can serve as a useful tool for marketing your offerings online, you should listen about how P&G changed the way feminine-care products and other similar stuff from its stable needs to be marketed. The scenario of P&G’s marketing strategy changed with the launch of its community-building site – Being Girl, which provided a platform for young girls to discuss about feminine-care products and other health facts. If the girls had not got this platform, they would not have talked about the issues plaguing them so openly. By offering these girls a discussion forum, culture items targeted for this specific age group and health facts, P&G was able to increase its sales greatly.

The use of social media by P&G was able to drive home a larger point – A majority of products are like feminine-care products that people hardly like to talk about. So, you need to show your targeted clientele that you care, by talking about their problems and offering them solutions. Such conversation in turn would allow you to talk about your products eventfully and make a killing regarding your ROI (Return On Investment) as P&G has successfully done.

Source: econsultancy
My special thanks to the author- Meghan Keane

Corporate Companies embracing Social Media Marketing

I spend hours on Facebook, Twitter, Digg, StumbleUpon and the likes, reading about various aspects of the social media. The fact remains that Social Media is powerful. I read about many successful “social media case studies” and also about corporate companies that trust social media, and how they are embracing these unique ways of promoting business. There are companies who fear using these unique ways of promoting their companies. The companies that ignore the efficacy of the social media are:

• The ones who are not aware of social media, or
• The ones who are interested but don’t know how to use it, or
• The ones who do not believe the power of social media strategy.

Here, I would like to highlight few corporate houses that are engaged into Social Media Marketing:

Procter & Gamble’s “Being Girl” is a site targeted at 13 year old girls. P&G used an indirect approach and created a community for young girls to discuss the issues that usually plague 13 year old girls. And it worked like magic.

P&G

Coca-Cola Conversations” is a blog written by Phil Mooney (Coca Cola’s archivist/historian) that focuses on Coke collectibles. The blog also has a number of Coca Cola stories, recipes that use coke as an ingredient; and just about everything from the world of Coca Cola.

coca

Jet Blue Travel Stories” is how an airline is telling a story about the travelers that use its services. It lets its customers upload their stories in a simple yet unique manner, and these can then be played for the world to see.

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On the Go with Amy” is a Blog that is sponsored by Best Western. Amy, the author, travels the country writing about her varied experiences in a manner that is fun to read, and also gives travelers/readers important travel related information from time to time.

onthego

The Platform” hosted by Cisco addresses a variety of audiences for their global business. It discusses various aspects such as relevant news, security, collaboration, the web experience, etc.

cisco

GM next- Driving Change” has blogs by GM to communicate directly with its customers around topics ranging from design to green tech. Besides, GM has also made its presence felt on social media sites such as Flickr, Twitter, and YouTube.

gmnext

While this does make it seem like the pool is full to the brim, social media allows a business to do so much more. I would love to see some more corporate companies engaged into social media in the comment section 🙂

The fifth 'P' of Marketing- "PARTICIPATION" in Social Media

With the advent of the Internet, it is easier for small businesses to market their products and services. The variety of social media tools, available today in the market, has made it easy for businesses to reach out to a wider consumer network and instil brand loyalty towards their products or services. Web 2.0, a second generation of web based services, has led businesses into the arena of social media marketing. Traditional marketing and its classical 4 “P’s”, being Product, Price, Place and Promotion have been changed to suit the current needs and is extended by adding the fifth “P”, being Participation.

Today, competition has increased because of the information glut caused by various media specialists believing in social media marketing for business promotion. If you want to maintain brand loyalty, visibility is the key. To be visible on the Internet, word of mouth marketing is a powerful tool used by businesses. The fifth “P” or Participation comes into play in such a situation as it allows you and the customer to interact with each other, thereby developing a mutually beneficial relationship.

So, you might ask that how exactly does one use and benefit from this fifth “P” of marketing or Participation? Web 2.0 marketing experts have claimed that there are four steps that need to be followed in order to maximize the Participation factor in promoting your business. The first step is to listen to the customers for which you have to monitor all talk that is generated about your company. In order to do so, you may use a RSS reader as most of these conversations are RSS enabled. The second step is to create awareness about your brand and you can do this by using social media tools to your advantage. Blogs, Wiki, etc can be used to your advantage for creating brand perception among customers. The third step is to measure the extent of presence of your brand.

Social media experts claim that after you have completed the first three steps, you have to Participate. This can be done by way of participating in existing blogs, sending e-mails, creating chat rooms on your website where customers can talk to you about their problems, and even by allowing customers to post testimonials about your brand and company. In short, participation means allowing the customer to have a say in all activities of the company, making sure that they are involved in the entire brand loyalty process, rather than being led by the company.

By using social media tools like Facebook, Twitter and the likes, you could create a fan-base for your company, who in turn could become your loyal customer and popularise your offerings online. Another method is to publish information or videos regarding your company and invite comments on the same. Start a blog on your own website, a place where customers can voice their feelings and be assured of a response and action, if required. On a concluding note, Participation is basically making sure that your presence is felt by the customers at all times and to make them convinced of your interest in their welfare.

What can Web Marketing 2.0 do that Advertising can’t?

As the Internet has grown with its huge database of information on varied sources, more and more people are spending their time online. This phenomenon has opened a new market of Internet advertising. Of the lucrative Internet marketing pie, Web 2.0 has a very important place. Web 2.0 refers to Internet-based services belonging to the second generation and consists of wikis, folksonomies, social-networking sites, blogs, video-sharing sites and mashups.

The reach of traditional form of advertising is limited and the whole process of developing the ad-copy and marketing it using the services of a PR person takes a lot of time, money and effort. On the other hand, Web 2.0 marketing has a wide pyramid-of-influence that can be reached pretty fast and using just a fraction of the cost that would have been used by traditional marketing methods to reach the same number of people. What’s more – with Web 2.0 marketing, geographical borders vanish and you can reach a global audience to market your products and/or services. However, you would need to do your own homework and become a web 2.0 marketing expert to reap the optimum benefits of this online media.

Unlike traditional advertising channels that were highly controlled and limited by nature, Web 2.0 marketing offers a much liberal space to customers where they can freely discuss about your products and services. So, against the traditional advertising channels that could only allow one-way messages, the dynamic arena of Web 2.0 marketing offers a much bigger participation for the consumers. Moreover, as everyone can generate and shape the message on Web 2.0, you can no longer control the nature of message, unlike the standard channels of traditional advertising like radio, print, and TV. As peer-to-peer communication and “word-of-mouth” marketing is the driving force of Web 2.0 marketing, you can spread your intended message in a viral fashion by doing proper planning for it. Just imagine what a cakewalk it would be to pass on a message related to your products and services to hundreds of friends and contacts all around the world with almost no cost and within a fraction of a second!

As you can’t control the nature of message that will get circulated on Web 2.0, the next best thing that you can do is to influence it. Try to build a good brand image online by taking an active part in the conversations about your products and services. Be an active listener and try to learn what your customers’ needs are. Then, design and deliver your offerings accordingly to delight your targeted clientele. Remember – Web 2.0 marketing is a lucrative opportunity that you can use to engage your community and turn strangers into fans. These fans would act as your online salespeople who would promote your products and services. If all these steps sound like an uphill task, you may consider hiring a social media expert, who would do the job with professional precision and bring you the desired benefits.

All these explain why web marketing 2.0 can help you achieve a lot with proper planning that traditional advertising can’t even think of!