The Role of Social Media Marketing in India this Yuletide Season

Golden Unity

Nowadays, every one else is utilizing the worldwide web for various reasons which eventually will give them best results, for distinctive purposes. The principle of social media marketing or social level marketing as others may call it, in India is like that of those in other countries’ around the globe. It has definite goals and a lot of driver factors when it comes to improving the entire company, its sales, customer satisfaction, service and public relations.

With India as one of the top ten countries, leading in internet market growing, we are never shocked of how the internet industry has been utilized and how it has flourished over the years and the next decades to come. Businesses in India are now considering the relevance of content in terms of reaching consumer. Not only that, a great chunk of Indians regularly go online, visiting media sites, registering to social networking sites or just making a conversation through blogs, etc.

Definitely, this Christmas season is another reason to celebrate in all the social networking sites. Remember the vast gifts and new stuff out in the market for this time of year? Think of a more effective way and strategy to garner customers. Social media marketing can fulfill your objective whether you are a young entrepreneur venturing on online world for business, a professional who wants the world to know what service you can best give, or just a common blogger who wants to be heard by other people via the high tech way of knowing which is through the powerful internet medium.

The collective group of web properties and its administrators has a growing population of potential consumers’ day after each day. Note that a specific attention should be given especially during this time of the year, when every one else is becoming busier and has full-packed activities. Be comfortable doing businesses online, hassle-free, time saving, and convenient way of doing it.

Nothing beats the comforts of your own place when it comes to shopping; making friends, reading updated news while sipping a cup of coffee in hand, or just becoming a fan of a specific brand. Put it this way, it is like a pestilence that is being spread throughout the nation or globally. It is also more of a viral advertising in an effort of reaching consumers through a company’s web presence.

Narrowing down the role of level marketing as a marketing strategy can be specified into four. First, it needs have its presence. Advertising the brand identity is another one. Plus, it needs to have a viral effect which should be have a relevant and interesting content. Lastly, attracting participative audience and potential customers is the last and a more challenging task when you are engaging yourself in this.

As I have said, India is like the rest of the global countries in terms of social media marketing’s purpose drivers this Yuletide season. No doubt, the aforementioned country is maintaining and striving hard to belong to world’s top ten largest internet market growths.

Case Study3 – Spellbinders Paper Arts

Customers Make the Brand – Spellbinders Paper Arts Social Media Success Formula


Much ink has been spent on writing about the meaning and uses of social media as a tool for enhancing your business and therefore I shall not go down that lane. Having said that, however, I feel it is important to mention certain success stories of companies that have used this tool in their businesses and benefitted from it.

Spellbinders Paper Arts is one such company that has made optimum use of social media marketing to expand its consumer base. Based in Peoria, Arizona for the past five years, Spellbinders is a manufacturing company that has been producing tools that paper craft enthusiasts require for their work. While the company sells most of its good through hobby and craft store chains like Hobby lobby and other similar paper crafting stores, it also sells directly from its own company website, directly to the consumers. The main reason for the popularity of this company can be attributed to the importance given to social media marketing by the company.
According to the company, consumers make the brand and therefore it is important to reach out to as many consumers as you can to develop brand loyalty and popularity. The company makes use of blogs, Facebook, Twitter, Yahoo groups etc to enhance its consumer base. Spellbinders paper Arts also has about sixty YouTube videos posted and is planning on starting its Flickr gallery in the near future. The best part of the social media campaign of this company is that it is not restrictive in nature. In other words, if you are a member of Facebook then you can also join the Yahoo group of the same company. The company believes that this multiplicity will only encourage loyalty towards the brand. In addition, to the regular blogs it is important to note that the company is an active participant in the various blogs related to craft and arts.

According to Spellbinders Paper Arts, each blog is created with a view to teach the consumers about using the various Spellbinders products. Additionally, the company invites posts from its consumers on the various innovative ways in which they have used their products. This encourages active participation from the consumers and also develops new ideas and craft recipes that others can effectively use in the future. In fact, very recently the company organized a contest to promote its new product and received many entries from its customers, which also showed that there was considerable awareness regarding the new product.

Spellbinders Paper Arts uses a very novel way to reach out to the public using social media. The company along with its team of marketing people, it has a team of five freelance designers who create the various how-to blogs that are posted on different websites. Apart from these designers, the company also has more than ten design team members, who operate their own blogs and promote the company and its products. It is pertinent to note that the company organizes a yearly contest where the best design team is awarded based on their project and the ways they have used to promote the products of the company.

Moreover, Spellbinders Paper Arts makes full use of the power of links to various related sites in order to create a better presence on the Internet. It is important to note that while creating projects, one often has to use material created by other companies. Spellbinders acknowledging the role of other companies in overall creation promotes such businesses through their sites and blogs and in turn these companies help promote Spellbinders Paper Arts, thereby forming a symbiotic relationship.

Lastly, where a company sells its products through retailers, success in social media marketing can be calculated through the participation of its consumers on the various blogs and contests. One can safely say that customer is the key to success in social media and they are the ones who make or break the brand. Therefore, success in social media marketing can be achieved if you integrate it into your entire company system rather than view it as a separate component.

Special Thanks to Jay Baer for sharing this case study