I have to admit that the more I use twitter, the more reason I have to place it as my number one social media site. When Anita Campbell of Small Business Trends was interviewing approximately 17 business owners wishing to know their ideal and most preferred social media sites for marketing, my trail of thought was triggered instantly. Thinking critically about her question, which was: ‘Which social media site would you use, if your goal was to grow a small online business and was allowed only one social media site?’ I realized that Twitter seemed to be the crème de la crème of all networking sites.
If Anita had asked me that question, I would categorize it as one of the no brainer ones that I have been asked in recent years. “Twitter!” would have rolled right off my tongue and I’d have 3 solid reasons supporting my answer. Twitter is a form of acceptable eavesdropping which allows and simplifies the process of joining any conversation. It is among the quickest ways of networking with people in your niche or industry. In addition, it gives a business, individual or company a personality – what they like and dislike.
Here are three reasons why I would choose Twitter as my sole social media marketing tool.
1.) Twitter is about the conversation.
You’re probably thinking that conversations can be held on other social media sites like Facebook and even blogs. The thing is that Twitter conversations are different, so to say. To elucidate on what I mean I will have to use analogies. While blogging, you run the show. It appears like you are on a dais speaking to the crowd and interacting with them via Q & A. Facebook on the other hand allows you one on one interactions with people who have profiles which give you a lot of insight. Now comes Twitter – a huge dinner party where people are having different conversations and you are at liberty of joining any that you please or starting your own which people can join! I’d like to refer to it as ‘conversational freedom’ since you can engage in multiple conversations simultaneously.
2.) Twitter can boost your blog.
It is possible to send a tweet with a link to your latest blog entry. Very many people consider RSS Feeds outdated with the advent of such tweets and prefer tweeting for locating good content. Apart from promoting your blog, Twitter has a plethora of blog topics which you may borrow for ideas or use as your own.
3.) Twitter is networking gold.
The importance of relationships cannot be stressed enough. Anyone wishing to launch a viral campaign, build links or get bloggers reviewing and blogging about their products needs relationships. Pitching is really quite simple even to someone without a journalistic background. All you require is to offer something of value and make an effort towards conjuring a relationship.
Twitter makes pitching easier since users share both personal and business information and as a merchant you can know a lot about your target.
In an ideal world such as this, I wouldn’t suggest using only one social media networking site for marketing your brand but Twitter should be your central social networking repository.