Tips for FMCG’s for optimizing social Media

It is hard to stay away from social media in today’s world. Almost major target audiences are available on social media networks. This makes it imperative for corporate and business houses to tap the potential of social media networking. While most of companies rely on one or two social media networks to create an online presence, it is extremely important that these companies leverage the potential of social media effectively. Corporate houses and businesses have accepted the power of social media and they have made an attempt at creating an online presence. The question is whether these companies are able to leverage the true potential of social media or are they just skimming the surface.



FMCG companies generally target their audience on social networking sites by creating fan pages. However only creating a fan page is not sufficient to boost the sales. FMCG companies should focus on adding value to their fan page by using the below mentioned tips

1. Increase customer interaction: FMCG companies have to deal with diverse consumer mindsets while introducing new products. Food and beverages like health drinks, breakfast cereals and snacks are often met with resistance from consumers. FMCG companies should use social media platforms as discussion panels and opinion boards with a view of understanding the consumer mentality. They can use this forum to clarify the consumer doubts with reference to different FMCG products. It is recommended that company should engage product experts and senior officials to handle these forums. Increased customer interaction can help FMCG companies in understanding the market pulse. It is a great idea to change customer’s perception in a favorable manner

2. Discount Coupons: Discounts coupons are one of the easiest ways of attracting the consumers towards your fan page. Discount coupons have a direct impact on store sales. Consumers are likely to buy the product because of the savings attached with the same. FMCG companies can also tie up with different websites that offer daily deals. Featuring the FMCG deal of the day on social networking site will help in pumping the sales and will also increase the number of fans

3. Online Competitions: FMCG companies can also roll out different online games and contests to attract the consumers. One can allocate goodie bags and other items as prizes for these contests. Consumers will definitely respond positively to such contests. E.g. Cadbury’s” meetha dinner contest” or Tide’s “batao apni tide story contest”. Responses from these competitions can help you in deciding your ad campaigns. These contests also help you in creating brand awareness.

These simple tips go a long way in establishing a strong brand identity online. Don’t miss out on these tips, if you are looking at exploiting the true potential of social media.

Social Networking Vs Emails

The Year 2010- 2011 witnessed a major boom in the field of social networking. Facebook and Twitter were the new buzz words. Google also entered the social networking domain with launch of Google+. Social networking has managed to bridge the gap between real life communication and virtual world. People find it easier to upload pictures of their personal moments, so that their friends can share their thoughts about the same. Social networking offers a real time communication platform to all its users. Even businesses have started to look at social networking as an opportunity to expand their business and reach the wider mass.

Social Networking Vs Emails

In this entire process of social networking boom, use of emails has declined considerably. Honestly think when was the last time you sent a personal email to a friend or relative. People would rather prefer to chat on different social networking sites or just post a message on their social networking Ids. Statistics by Comscore reveal that time spent on Yahoo Mail, Gmail, Hotmail and other e-mail services has declined in most Asia-Pacific regions, the most impacted are India and Malaysia. On the contrary, time spent on social networking sites has increased. There is a 40% increase in social networking users.

Emails are currently restricted to business use. Corporate giants like Coke and Dell are also utilizing the power of social networking to communicate with their customers. Social networking definitely offers a personal touch compared to emails, however social networking sites do not offer the privacy offered by emails. Social networking sites target the youth whereas emails have a larger target audience. Middle age adults still prefer to communicate via emails and telephone vis-à-vis social networking sites. Many middle aged adults find social networking sites complex to use. Considering the above mentioned scenario, one needs to rethink about Mark Zuckerberg’s statement that emails are dead.

Social networking sites are definitely the choice of today’s generation however speaking about the larger spectrum of audience, emails still exist. The question is whether emails would continue to be preferred form of communication in the coming years. If social networking site owners are able to counter the privacy issues on these sites then probably emails would be a history at least for personal communication.

It is too early to comment on extinction of emails as per statistics on business use of emails. Statistics reveal that typical business user sends and receives 105 messages daily. Around 49 per cent of e-mail users live in the Asia Pacific region. One cannot deny the fact that emails are safer and more legitimate way of communicating as compared to social networking. Only time will tell, if emails survive the social networking attack. Let’s wait and watch.

Social Media for Missing People

If you are a frequent Facebook user then you must have come across a page created for searching Arwa Korakiwala; a 5 year old, which went missing from her school in Santacruz on Saturday. Thousands of users on Facebook have liked this search page and have also posted the same on their walls. This is not the first time that netizens are coming together for a social cause. Thousands of people created awareness and shared Arwa’s family member’s details so that they could be contacted in case Arwa was found. Increasing number of re-tweets only indicates people’s concern over the issue.

A report in Indian Express dated 10th Jan 2012 stated that ‘by Monday evening, more than 13, 157 users on Facebook had liked the page and more than 1, 76,730 had shared it. Moreover on Tuesday morning I noticed that the number of likes increased to 17,000+ and was shared more than 2,00,000+ times!! That’s a humongous number!! This is not the first instance where social media has been used to create awareness and help in tracing the missing children. Few months ago, social networking sites saw flurry of wall posts and likes for karnit Shah, a five year old boy who went missing from Kandivali, Mumbai. Karnit was later found in Uttar Pradesh and was successfully re-united with his family.

The above two instances are definitely eye openers for social media critics. These instances prove that social media is an extremely powerful tool; provided one leverages its potential aptly. If used diligently, Social media pages can prove to be of great help in tracing the missing people. One must however be cautious of the fact that the social media search should not be endless. Parents/ Relatives or social networking page administrators must take appropriate steps in informing the netizens that the missing person has been found. One can also consider, deleting the page dedicated to search the missing person, once the person has been found and netizens have been notified. This will go a long way in preventing chaos and confusions.
One simply cannot ignore the role played by social media in tracing the missing people. This is just the start. Over a period of time, Social media will definitely play a larger role in handling the social issues.