It is hard to stay away from social media in today’s world. Almost major target audiences are available on social media networks. This makes it imperative for corporate and business houses to tap the potential of social media networking. While most of companies rely on one or two social media networks to create an online presence, it is extremely important that these companies leverage the potential of social media effectively. Corporate houses and businesses have accepted the power of social media and they have made an attempt at creating an online presence. The question is whether these companies are able to leverage the true potential of social media or are they just skimming the surface.
FMCG companies generally target their audience on social networking sites by creating fan pages. However only creating a fan page is not sufficient to boost the sales. FMCG companies should focus on adding value to their fan page by using the below mentioned tips
1. Increase customer interaction: FMCG companies have to deal with diverse consumer mindsets while introducing new products. Food and beverages like health drinks, breakfast cereals and snacks are often met with resistance from consumers. FMCG companies should use social media platforms as discussion panels and opinion boards with a view of understanding the consumer mentality. They can use this forum to clarify the consumer doubts with reference to different FMCG products. It is recommended that company should engage product experts and senior officials to handle these forums. Increased customer interaction can help FMCG companies in understanding the market pulse. It is a great idea to change customer’s perception in a favorable manner
2. Discount Coupons: Discounts coupons are one of the easiest ways of attracting the consumers towards your fan page. Discount coupons have a direct impact on store sales. Consumers are likely to buy the product because of the savings attached with the same. FMCG companies can also tie up with different websites that offer daily deals. Featuring the FMCG deal of the day on social networking site will help in pumping the sales and will also increase the number of fans
3. Online Competitions: FMCG companies can also roll out different online games and contests to attract the consumers. One can allocate goodie bags and other items as prizes for these contests. Consumers will definitely respond positively to such contests. E.g. Cadbury’s” meetha dinner contest” or Tide’s “batao apni tide story contest”. Responses from these competitions can help you in deciding your ad campaigns. These contests also help you in creating brand awareness.
These simple tips go a long way in establishing a strong brand identity online. Don’t miss out on these tips, if you are looking at exploiting the true potential of social media.