How to Tap the Power of LinkedIn


Are you often wondering, how you can use your LinkedIn account to generate more business or to make easy business decisions? Is your LinkedIn account just being idle and you visit it once in a while? If yes, then it is time that you unleash the power of professional networking. If you are a SME then, LinkedIn can be a great tool to aid your business.

You can use LinkedIn not only to connect to potential customers but also to develop your network of trusted suppliers. Well, don’t be surprised. LinkedIn can be used for channelizing your business. You can join groups of different suppliers that are essential for your business. Start interacting with these suppliers with a view of understanding their ability to support your business and the economic viability of your business relation. Next important step is to ask for endorsements and recommendations from your clients. Client endorsements add a boost to your image. They enhance your credibility and highlight your business strengths. Client endorsements are a great way to acquire business through self promotion and oral publicity. You can also sync your twitter account to your LinkedIn account with a view of consolidating updates and saving time. Self promotion can be a major help. Your clients must know you and the only person who knows you the best is only ‘YOU’. Highlight your achievements, product launches and new strategies in order to gain attention and increase visibility. This will help in acquiring new business. You can establish yourself as a business expert by linking your blogs and interacting in forums.

LinkedIn can also be used as a great place to learn. Join groups where you can learn new strategies about your weak areas. For example, if you are not technologically sound, you can join a group that discusses new technologies and keep yourself up to date about what is happening in the technical field. These forums can help you with numerous business trips and tricks. Cast the net of networking. It is important that you make conscious efforts to widen your network. Create a strong network of online connections. Be in constant touch with your important connections. This will help you to seek aid from them and use them for potential business. You might be surprised to know that you can also find potential investors and mentors on LinkedIn. Several small businesses have raised funds for expansion through their LinkedIn network. Another smart trick is to connect with your competitors or subscribe to their networks. This strategy helps you in keeping a close eye on the competition. These small tips can help you in tapping the underlying power of LinkedIn.