Social Media Campaign-Experience Brand Goa on Facebook

Goa is one of the most popular tourist destinations in India. Goa attracts over 2 million tourists every year. 50 % of the tourists visiting Goa are foreigners. Students from Goa institute of Management have launched A Facebook fan page for Goa Tourism department. This fan page aims at branding Goa as one of the tourism hotspots and attracting more tourists every year. This fan page is the brain child of Shawn Menezes, Swapnil Chodankar, Floyd Tavares and Neha Arora who are the members of GIM’s marketing club. The fan page speaks about different exciting events in Goa and also has pictures and information about beautiful beaches and places with rich cultural heritage.

Brand Goa

The team has launched an innovative bid and win contest app on its Facebook fan page where the fans have to place a lowest unique bid for the resort mentioned on the page. The winner would win a free stay for two at the resort. In order to participate in the contest, you need to like the page. Once you become a fan, it takes you to Google form that captures your name, age, city, telephone number and email address. Your telephone number acts as your unique identity number. It then asks you to place a lowest unique bid. If two or more people bid for the same amount then it won’t be considered to be a unique bid. The contest page also shows the time remaining for the contest to close. Winners of the contest are announced on the fan page the next day. The form does not elaborate on terms and conditions of the contest. This needs to be added so that participants are aware of what are the details of the prizes and other important matters.

Brand Goa1

This unique bid and win contest has been quite a rage on Facebook. The fan page has received more than 3000 likes so far. Goa tourism’s Facebook fan page stands out in terms of its presentation and interaction. Announcement of winners is prompt. The core team has managed to enroll active participation from different resorts and spas in Goa. The team has actively been interacting with fans and creating the brand Goa.

The fan page has a warm tone and the core team posts brilliant pictures that highlight Goa’s scenic beauty. Content shared on the page is aimed at creating awareness about different events so that more and more people visit Goa and celebrate its beauty. Goa tourism department’s Facebook fan page stands out; in comparison to tourism fan pages of other Indian states.  Will the fan page be successful in pulling more tourists to Goa? Only time will tell. As for now; kudos to the brilliant initiative by Goa Institute of Management

Social Media Campaign-Akansha Foundation’s Innovative Social Media Campaign

The Akansha Foundation is a NGO that has taken the initiative of teaching about 4000 under-privileged students. Unfortunately their noble cause faces the biggest challenge in form of shortage of teachers. We all understand the importance and presence of teacher in the process of education. In spite of trying different techniques, Akansha Foundation was unable to source sufficient number of applications for volunteers as teachers. They finally decided to tap social media and the results were simply astounding!

On 5th September, when other students in Mumbai were celebrating Teacher’s Day; Akansha Foundation kickstarted its social media campaign to make people realize the joy of teaching. Akansha Foundation targeted public places like international airport and malls and created a make shift classroom there. Armed with few benches and blackboards, volunteers of Akansha foundation converted small space at malls and airport into a mini-classroom. Students approached passers-by with a badge asking ‘will you by teacher?’ This gesture drew lot of attention and response from people. Passers-by stopped and spent 15 minutes with children teaching them varied subjects like math, history, arts, dance and photography. When these passers-by were questioned about their experience after they spent time with the children; they were exalted. Most of them admitted that they never thought they could teach.

Akansha Twitter

With this social media campaign, Akansha reached the core of the problem. It changed people’s mentality that teaching needs qualifications. Akansha Foundation’s ‘will you be my teacher?’ campaign gathered tremendous response. Thanks to tweets and retweets by Mumbaikars. A popular radio channel ‘BIG 92.5 FM’ invited listeners to conduct virtual classrooms for these students on air. Armed with support from BIG FM and Twitter, Akansha Foundation received four times the required number of applications for volunteers.

This social media campaign highlighted the use of simple yet effective technique to reach the masses. It once again proved the strength of Twitter in spreading the message and getting results. It also showcased the power of top influencers on social Media platforms. When a top influencer of the group tweeted about the campaign, the possibility of it being shared and retweeted increased considerably. Akansha Foundation achieved their results without spending a single rupee on classifieds and Ads. This campaign is a lesson for all marketing pundits that the most effective campaign doesn’t need to be campaign that is most expensive or most advertised. If you tap the right key, which in today’s world is social media; you will be in a position to make yourself audible.

You can catch the glimpse of this social media campaign by visiting https://www.youtube.com/watch?v=KwIzJfgzs9Y

Oreo Power Out Super Bowl Campaign Review- A Timely Ad on Twitter

Oreo served as a perfect example of doing the right thing at the right time with their Super Bowl power out ad on twitter. When lights went out at New Orleans superdome for 35 minutes, Advertisers saw their opportunity to use social media to capitalize the opportunity. Audi, Tide and Calvin Klein posted their respective ads during the power outage. However Oreo stood out from its competitors, they posted an ad captioning ““Power out? No problem” within 10-15 minutes from the time the lights went out. The Oreo ad had 10,000+ shares and 18,000+ retweets and favorites. Oreo managed to create the biggest advertising win with a free ad on Twitter at the time when ad slots on television were being sold for around $4 million.

Oreo’s success on Twitter was a result of quick thinking by its advertising agency 360i and super quick approvals from Oreo’s branding team. Oreo’s advertising team and branding team were together watching and analyzing the super bowl tournament in their office. When the power went out, Oreo’s ad team saw it as an opportunity to reinstate the brand. Copy writers and creative team were on their toes and they created the “Power out? No problem… You can also dunk in the dark” Ad for twitter. Oreo’s branding and marketing team went through the copy and quickly approved it. Oreo’s apt ad at the most crucial moment hit the nail home. Viewers shared and retweeted the Ad within minutes.

Oreo has proved the power of social media by winning the Advertising Super Bowl with just a single Tweet!Oreo served as a perfect example of doing the right thing at the right time with their Super Bowl power out ad on twitter. When lights went out at New Orleans superdome for 35 minutes, Advertisers saw their opportunity to use social media to capitalize the opportunity. Audi, Tide and Calvin Klein posted their respective ads during the power outage. However Oreo stood out from its competitors, they posted an ad captioning “Power out? No problem” within 10-15 minutes from the time the lights went out. The Oreo ad had 10,000+ shares and 18,000+ retweets and favorites. Oreo managed to create the biggest advertising win with a free ad on Twitter at the time when ad slots on television were being sol

d for around $4 million.

Oreo served as a perfect example of doing the right thing at the right time with their Super Bowl power out ad on twitter. When lights went out at New Orleans superdome for 35 minutes, Advertisers saw their opportunity to use social media to capitalize the opportunity. Audi, Tide and Calvin Klein posted their respective ads during the power outage. However Oreo stood out from its competitors, they posted an ad captioning “Power out? No problem” within 10-15 minutes from the time the lights went out. The Oreo ad had 10,000+ shares and 18,000+ retweets and favorites. Oreo managed to create the biggest advertising win with a free ad on Twitter at the time when ad slots on television were being sold for around $4 million.

The image was attached to a tweet from the Oreo Twitter account

(The image was attached to a tweet from the Oreo Twitter account)

Oreo’s success on Twitter was a result of quick thinking by its advertising agency 360i and super quick approvals from Oreo’s branding team. Oreo’s advertising team and branding team were together watching and analyzing the super bowl tournament in their office. When the power went out, Oreo’s ad team saw it as an opportunity to reinstate the brand. Copy writers and creative team were on their toes and they created the “Power out? No problem… You can also dunk in the dark” Ad for twitter. Oreo’s branding and marketing team went through the copy and quickly approved it. Oreo’s apt ad at the most crucial moment hit the nail home. Viewers shared and retweeted the Ad within minutes.

Oreo has proved the power of social media by winning the Advertising Super Bowl with just a single Tweet!

Social Media Campaign-Why Oh Yes Abhi Campaign Rocks?

Cola giant PepsiCo has acquired the official sponsorship of IPL T20 for 2013 for 396.8 crores. It revealed the first look of its new social media campaign titled Oh yes Abhi, about a week ago. This social media campaign kicked off with a TVC featuring youth icons like Priyanka Chopra, Ranbir Kapoor and M.S.Dhoni. Pepsi has been using the theme of “change the game for over two years now”. With acquisition of official sponsorship of IPL T20, PepsiCo decided to change their tag line. A close look at PepsiCo’s social media campaign reveals that they have understood their target audience (18-35). They have chosen a theme that surpasses the age, gender and cultural barriers. They capitalized on emotional quotient of the audience. Impatience is a part of everybody’s life and PepsiCo has managed to bring it out beautifully.

Pepsi’s Oh Yes Abhi! Campaign captures the pulse of today’s youth. It capitalizes on impatience of today’s youngsters. TVC shows captain cool Dhoni breaking into a victory gig in the middle of the stadium after the historic 2012 world cup victory. It also shows nervous Priyanka in the backstage who is gearing up for her first live pop concert. Ranbir portrays his boyish charms as he is struck in traffic and craving for yummy street food. TVC shows him gobbling panipuri’s and washing them down with a chilled Pepsi.

PepsiCo has used Facebook and Twitter to the optimum to garner maximum participation for the campaign. It asked fans to tweet their most impatient moments by using #CantWaitAbhi or #OhYesAbhi. Interestingly; the answers given by the fans pop up as bubbles in a large Pepsi bottle featuring on Pepsi’s Twitter page. PepsiCo has also launched a one day contest on Facebook whereby fans get a chance to attend the IPL2013 auctions as VVIP members. In order to be part of the contest, fans need to visit Pepsi’s Fan page on Facebook and answer three simple questions.

Oh Yes Abhi

Team at Pepsi India feels that their Oh Yes Abhi campaign will soon become a youth anthem as it symbolizes the pulse of today’s youth. Overall PepsiCo has intelligently used its social media platforms to gain audience’s attention and their support. They should increase the contest time on Facebook and keep the conversations flowing on all social media platforms. The campaign proves that constant engagement is the key to garnering maximum exposure for your brand. Campaign has innovatively used the Pepsi bottle to keep conversations flowing. The concept of audience’s answers in form of bubbles in the beverage is simply outstanding. It reinforces the brand and also adds a novelty factor to the campaign.

Oh Yes Abhi! Is catching up the youth frenzy rapidly and it shall undoubtedly benefit the cola giant in a long run.

Infographic-Social Media and Customer Service

Social Media platforms like Facebook and Twitter are not just for brand awarness or its promotion. These are 2-way communication tools. Customers who have issues or queries turn to social media sites for Customer Service. How quick are you in responding to their issues or queries?

Desk.com highlights the customer service opportunities that social media platforms offers in the infographic below-

Click to Enlarge Image

The Social Help Desk Revolution — Brought To You By Desk.com