I am certain that in your Facebook experience, there is a particular page you decided to ‘Like’ which got on your nerves completely; a couple of days into ‘liking’ and you ended up scouring for the ‘Unlike’ button. Having a Facebook Business profile doesn’t mean that you have to bore and nag your fans to get their attention. You need to have brilliant marketing skills to appeal to people on this 300 million plus member website.
Updates are certainly a very innovative way of communicating to your fans provided they are in lieu of communicating relevant and important things to them while still getting your bit of marketing done. Whether you like it or not, you have to practice Facebook Business page etiquette in order to maintain your fan base and avoid annoying any of them.
Do not abuse updates – it is that simple. It is so annoying logging into Facebook and finding 3 inboxes ALL from “Obama is The Best President Ever” fan page or “I Love Everything by Paco Robanne.” It is prudent to use the status update function for frequent updates and reserving the “Update All” feature only for important things. When it calls for updating all, have a clear trail of thought to ensure that you fit everything you want to communicate into one message.
Provide Worthwhile Information
As much as it may seem remarkable that you ordered pizza for all your employees, your fans would care less. Provide them information that will interest and affect them in one way or the other and make sure it is interesting to maintain interest from start to finish. Avoid throwing in links in every inbox message you sent. Be informative and don’t use the hard marketing technique. Of importance, ensure currency of your information.
Optimize Your Page for Better Usability
There are two major reasons for optimizing your page. Firstly, you need to ensure proper utilization of your page as a business resource and secondly, to improve navigation to certain areas of your site. You should add HTML codes and widgets in your business page to make it more interactive and usable.
Fill Out Your Profile
It is very surprising to have fan pages that lack bio and other relevant info describing the company. The main aim of a fan page is promoting your company. How do you promote a company that is not known? In essence it would take you a maximum of 5 minutes to complete; you owe it to your clients and would-be clients.
Your business page should be filled with content that is up-to-date. Include photos from company dinners, corporate social events etc, uplink videos and any other relevant content that you may have. I really do not need to caution against this but some people never know how far to take a joke. Avoid uploading a photo of yourself having drunk yourself to a stupor at the Christmas party.
Facebook has a lot of juice in it to boost sales volume, all you have to do is harness the resource and use it wisely.