30
Jan

Tips for FMCG’s for optimizing social Media

It is hard to stay away from social media in today’s world. Almost major target audiences are available on social media networks. This makes it imperative for corporate and business houses to tap the potential of social media networking. While most of companies rely on one or two social media networks to create an online presence, it is extremely important that these companies leverage the potential of social media effectively. Corporate houses and businesses have accepted the power of social media and they have made an attempt at creating an online presence. The question is whether these companies are able …

15
Jan

Social Networking Vs Emails

The Year 2010- 2011 witnessed a major boom in the field of social networking. Facebook and Twitter were the new buzz words. Google also entered the social networking domain with launch of Google+. Social networking has managed to bridge the gap between real life communication and virtual world. People find it easier to upload pictures of their personal moments, so that their friends can share their thoughts about the same. Social networking offers a real time communication platform to all its users. Even businesses have started to look at social networking as an opportunity to expand their business …

10
Jan

Social Media for Missing People

If you are a frequent Facebook user then you must have come across a page created for searching Arwa Korakiwala; a 5 year old, which went missing from her school in Santacruz on Saturday. Thousands of users on Facebook have liked this search page and have also posted the same on their walls. This is not the first time that netizens are coming together for a social cause. Thousands of people created awareness and shared Arwa’s family member’s details so that they could be contacted in case Arwa was found. Increasing number of re-tweets only indicates people’s concern …

05
Aug

Is Google+ plus better than Facebook?

The social networking war has begun. The new Google+ promises to be better than facebook. Several people have already started moving to Google+ and building connections there. The question in the long run is to see if Google+ kills the facebook craze.

Google+ beats facebook hands down on several aspects.  Considering the below mentioned aspects, facebook seems to face a bleak future.

Privacy: Facebook has many privacy issues. People find their accounts hacked or hit by virus. Recent privacy breaches with facebook have forced users to look out for other options. …

28
Apr

Social Media Predictions

Over the past years social media has become an imperative tool for internet marketers. It has gradually made a place for itself and is steadily changing the pattern of how individuals or corporate houses market, promote and maintain their present and potential customer base online. Listed below are the few predictions by avid online marketers.

2011 will see online marketers with more conversational tools to engage the clients. Instead of simply focusing on engagement of the end customer, the marketers will concentrate on technologies and ideas that will stimulate conversations. Like the QR code, the new technologies will be completely driven …

30
Dec

Social Media and the Most Engaged Brands in 2010

Engagement in social media is indispensable for any reputed brand, as it enables them to reach their customers in just no time. However, it provides them a lot of flexibility and creativity. Apart from advertising cultivating an image, the loyalty of customers is earned through interaction. With the help of social media, you can actually get connected with your consumers and show your brand’s message and the feedback of consumers.
As …

01
Oct

Knowing Whether Social Media Is Ideal For Your Business

The hype associated with Social Media Marketing (SMM) has been around for several years now. Since it has been on the lips of everyone and companies alike – both large and small – have taken the plunge and launched Facebook and Twitter accounts as well as blogs.

Social media marketing should not be embarked on blindly. Of great importance is getting to know whether social media is right for YOUR particular business.

Regrettably, this is a question that very few business people ask themselves prior to registering for a Twitter account or creating a blog. You must be asking yourself, ‘What is …

01
Sep

Avoid Being Annoying in Your Facebook Social Media Marketing Campaign

I am certain that in your Facebook experience, there is a particular page you decided to ‘Like’ which got on your nerves completely; a couple of days into ‘liking’ and you ended up scouring for the ‘Unlike’ button. Having a Facebook Business profile doesn’t mean that you have to bore and nag your fans to get their attention. You need to have brilliant marketing skills to appeal to people on this 300 million plus member website.

Updates are certainly a very innovative way of communicating to your fans provided …

21
Aug

Twitting Your Way to Discovery on the Web

I have to admit that the more I use twitter, the more reason I have to place it as my number one social media site. When Anita Campbell of Small Business Trends was interviewing approximately 17 business owners wishing to know their ideal and most preferred social media sites for marketing, my trail of thought was triggered instantly. Thinking critically about her question, which was: ‘Which social media site would you use, if your goal was to grow a small online business and was allowed only one social media site?’ I realized that Twitter seemed to be the …

06
Aug

Untold Facts about Social Media Marketing

According to a study conducted by The E-tailing Group (an e-commerce consulting firm) and PowerReviews (an online customer review firm), Twitter and Facebook have undoubtedly seized the highest adoption rate in the realm of social media marketing, while customer reviews hold the highest ranking for a boost in increased customer engagement and sales.

This has caused numerous retailers and businessmen to rev up their social media marketing in the past 6 months by adopting Twitter and Facebook into their strategies. Out of the 117 respondents in the survey, three-quarters of them admitted to have accelerated their commitment and use …