Instagram Vs Vine

Instagram and Vine are two of the most popular video sharing Apps. Both these applications operate in a similar fashion yet they have a vast difference among themselves. Face book users love their experience with Instagram and Twitter users simply cannot stop speaking about Vine. The question remains, which is the best amongst the two. A brief comparison among the two giants of short term video Apps may help you to understand what suits you better.

  1. Video Time: Instagram is more generous than Vine in the context of video length. Instagram allows you to share videos up to 15 seconds as compared to Vine’s bare minimum limit of six seconds. Decent video length allows you to shoot interesting and fun videos without bothering about the time limit. Though 15 seconds may seem like eternity if the video is tad boring. This could be one of the reasons that Instagram videos are higher in quality as compared to Vine.
  2. Ease of Shooting: Instagram offers tap-to-focus option while shooting and this allows the video recorder to switch from background to fore ground. This can be brilliant when dealing with multiple angles in video. It also sports Nifty feature that can stabilize your video even after you shoot it. The only drawback is that you need to use a big red button on screen to shoot on Instagram whereas Vine allows you to record by clicking anywhere on the app.
  3. Looping: Vine sports a loop feature that enables you to watch short videos at length. It is especially good for animation videos as the visuals appear better after looping, Instagram does not capitalize on looping probably because of extended video length.
  4. Edit options: Instagram scores on vine on editing fore front. Users have ability adding signature filters as well as deleting sequences from the video. Signature filters can definitely help you to improve visual quality of your video

At the moment, Instagram tends to be far ahead of Vine when you consider usability and features, though Vine is gearing up and has already announced that it may provide ability to save video drafts in near future.

Infographic-How Businesses use Social Media

Social media has become an integral part for businesses. Business owners are using social media platforms to make the effective use of the marketing campaigns. Small to medium-sized businesses are looking for its growth prospects through Facebook, twitter and the likes.

I came across this infographic by Invesp which helps you understand “Activity Levels of Businesses on Social Media”.-

Activity Levels of Businesses on Social Media

Infographic-Social Media Etiquette:How To Say Thank You

Social media sites like Faceook, Twitter, Linkedin are important communication platforms for all of us. And in this virtual world it is very essential to follow social media etiquette.

Today I came across Social Media infogaphic by SYNQK which explains 6 ways to say thank you on social media. Sharing it here- 🙂

Social Media Campaign- Flying High With Pinterest

Pinterest has been recognized as the third most popular and biggest social networking site after Facebook and Twitter. It is interesting to see how business organizations are tapping into this social medium that works as a picture board. Most of the organizations and SME’s use Pinterest to pin their product images however two most innovative and successful social media marketing campaigns that were created using Pinterest were by Jetsetter and British Midland International.

Social Media Marketing Campaign #1- Jetsetter

Jetsetter created wave on social networking site Pinterest with their unique giveaway campaign. Aptly named ‘Pin it to win it’, this contest required the participants to create an ultimate destination pin board under four categories, escape, adventure, cosmopolitan and style. The pin board had to include ‘Jetsetter curator’ in the name and the pins required to have hashtag #JetsetterCurator.
Winning boards were selected by panel of judges and each winner won a three day stay at the destination in each category. This campaign also incentivized people for sharing the content by rewarding the most followed pin board with $1000 jetsetter credits. This campaign increased Jetsetter’s web traffic by 150% and enhanced their fan following on Pinterest by 3000 members. This campaign integrated simple and effective principle of enhancing visibility and incentivizing sharing to gain more followers.

Jetsetter

 

Social Media Marketing Campaign #2- British Midland International

British Midland International created the first ever lottery contest on Pinterest. Users had to do is Pin up to six images from seven destinations on their Pinterest boards. All the photos are given a number from one to 63. Every week.
BMI chose a photo at random and if the photo belonging to user got pinned, the user would win a free BMI flight to selected destination. This campaign gained lot of exposure from different sites and soon it became the talk of the town. BMI benefitted from enhanced web traffic and mass scale branding with this campaign.

British Midland International

Social Media Campaign-Lifebuoy’s Unique Ads for Personal Hygiene

Kumbh Mela is one of the biggest pilgrimages in India. Millions of Hindus across India come to the Kumbh Mela to offer prayers and take a dip in holy water. This mass pilgrimage is held every three years. This year the Maha Kumbh Mela is hosted at Allahabad. Lifebuoy saw this mass gathering as an excellent opportunity to create awareness about washing hands to prevent infection. Lifebuoy tied up with hundreds of restaurants and cafes at the festival venue to spread this message. Lifebuoy’s activation partner Ogilvy Action came up with an unique way to create awareness about good hand-washing habits. They created a unique heat stamp with words” Lifebuoy se haath dhoye kya?’

Lifebuoy se haath dhoye kya

This heat stamp was used on over 2.5 million rotis. Rotis are commonly eaten with dal, gravies and vegetables. The only way of eating rotis is to use your hands. When customers placed their orders, the first roti served to them had the words ‘lifebuoy se haath dhoye kya?’ heat stamped on them. This roti served as a reminder to all customers to wash their hands before meals to prevent infections. It reinstated the importance of hand washing habits. This unique way of reminding people worked brilliantly as pilgrims made conscious efforts to wash their hands before meals. Reminder stamped roti left an indelible mark in the minds of pilgrims. They are sure to remember the reminder every time they sit for their meals and see a regular roti in their plate. You can watch this brilliant concept at http://www.youtube.com/watch?v=e_2tQekUDy8

With this unique roti reminder campaign, lifebuoy proved that simplistic ideas are powerful. They drove home the point by subtly advertising their product with most practical advice in the real time environment. Unilever proved that one does not always require celebrity endorsers to create impactful advertisements.

Another brilliant ad concept by Lifebuoy in association with Lowe Lintas was the ‘help a child reach 5 campaign’. This campaign was designed to inspire the viewers to inculcate healthy hand washing habits. Nearly 2 million children across the globe lose their life due to diarrohea and pneumonia. These deadly diseases can be prevented by developing healthy hand washing habits. The ad campaign showed a villager walking across the village to a temple using his hands. Several villagers are following him to the temple. The procession grabs a tourist’s attention, who walks to a villager and asks what the procession is for. He asks her to follow the procession. At the temple, the man is shown offering thanks to the god because his son turned five years old. The tourist is surprised and wonders what is so great about the child turning five years old. The villager explains that this is his first child who has managed to live past five years. The social media campaign created awareness about the global infant mortality statistics and importance of washing hands to prevent infections.

Lifebuoy help the child reach 5 campaign
appealed to the viewers emotionally. It inspired them to inculcate healthy hand-washing habits. This emotional campaign facilitated people and organizations to come together and join the cause of eliminating child deaths due to infections. You can watch this social awareness campaign on YouTube

Social Media Campaign-Experience Brand Goa on Facebook

Goa is one of the most popular tourist destinations in India. Goa attracts over 2 million tourists every year. 50 % of the tourists visiting Goa are foreigners. Students from Goa institute of Management have launched A Facebook fan page for Goa Tourism department. This fan page aims at branding Goa as one of the tourism hotspots and attracting more tourists every year. This fan page is the brain child of Shawn Menezes, Swapnil Chodankar, Floyd Tavares and Neha Arora who are the members of GIM’s marketing club. The fan page speaks about different exciting events in Goa and also has pictures and information about beautiful beaches and places with rich cultural heritage.

Brand Goa

The team has launched an innovative bid and win contest app on its Facebook fan page where the fans have to place a lowest unique bid for the resort mentioned on the page. The winner would win a free stay for two at the resort. In order to participate in the contest, you need to like the page. Once you become a fan, it takes you to Google form that captures your name, age, city, telephone number and email address. Your telephone number acts as your unique identity number. It then asks you to place a lowest unique bid. If two or more people bid for the same amount then it won’t be considered to be a unique bid. The contest page also shows the time remaining for the contest to close. Winners of the contest are announced on the fan page the next day. The form does not elaborate on terms and conditions of the contest. This needs to be added so that participants are aware of what are the details of the prizes and other important matters.

Brand Goa1

This unique bid and win contest has been quite a rage on Facebook. The fan page has received more than 3000 likes so far. Goa tourism’s Facebook fan page stands out in terms of its presentation and interaction. Announcement of winners is prompt. The core team has managed to enroll active participation from different resorts and spas in Goa. The team has actively been interacting with fans and creating the brand Goa.

The fan page has a warm tone and the core team posts brilliant pictures that highlight Goa’s scenic beauty. Content shared on the page is aimed at creating awareness about different events so that more and more people visit Goa and celebrate its beauty. Goa tourism department’s Facebook fan page stands out; in comparison to tourism fan pages of other Indian states.  Will the fan page be successful in pulling more tourists to Goa? Only time will tell. As for now; kudos to the brilliant initiative by Goa Institute of Management

Social Media Campaign-Akansha Foundation’s Innovative Social Media Campaign

The Akansha Foundation is a NGO that has taken the initiative of teaching about 4000 under-privileged students. Unfortunately their noble cause faces the biggest challenge in form of shortage of teachers. We all understand the importance and presence of teacher in the process of education. In spite of trying different techniques, Akansha Foundation was unable to source sufficient number of applications for volunteers as teachers. They finally decided to tap social media and the results were simply astounding!

On 5th September, when other students in Mumbai were celebrating Teacher’s Day; Akansha Foundation kickstarted its social media campaign to make people realize the joy of teaching. Akansha Foundation targeted public places like international airport and malls and created a make shift classroom there. Armed with few benches and blackboards, volunteers of Akansha foundation converted small space at malls and airport into a mini-classroom. Students approached passers-by with a badge asking ‘will you by teacher?’ This gesture drew lot of attention and response from people. Passers-by stopped and spent 15 minutes with children teaching them varied subjects like math, history, arts, dance and photography. When these passers-by were questioned about their experience after they spent time with the children; they were exalted. Most of them admitted that they never thought they could teach.

Akansha Twitter

With this social media campaign, Akansha reached the core of the problem. It changed people’s mentality that teaching needs qualifications. Akansha Foundation’s ‘will you be my teacher?’ campaign gathered tremendous response. Thanks to tweets and retweets by Mumbaikars. A popular radio channel ‘BIG 92.5 FM’ invited listeners to conduct virtual classrooms for these students on air. Armed with support from BIG FM and Twitter, Akansha Foundation received four times the required number of applications for volunteers.

This social media campaign highlighted the use of simple yet effective technique to reach the masses. It once again proved the strength of Twitter in spreading the message and getting results. It also showcased the power of top influencers on social Media platforms. When a top influencer of the group tweeted about the campaign, the possibility of it being shared and retweeted increased considerably. Akansha Foundation achieved their results without spending a single rupee on classifieds and Ads. This campaign is a lesson for all marketing pundits that the most effective campaign doesn’t need to be campaign that is most expensive or most advertised. If you tap the right key, which in today’s world is social media; you will be in a position to make yourself audible.

You can catch the glimpse of this social media campaign by visiting https://www.youtube.com/watch?v=KwIzJfgzs9Y

Oreo Power Out Super Bowl Campaign Review- A Timely Ad on Twitter

Oreo served as a perfect example of doing the right thing at the right time with their Super Bowl power out ad on twitter. When lights went out at New Orleans superdome for 35 minutes, Advertisers saw their opportunity to use social media to capitalize the opportunity. Audi, Tide and Calvin Klein posted their respective ads during the power outage. However Oreo stood out from its competitors, they posted an ad captioning ““Power out? No problem” within 10-15 minutes from the time the lights went out. The Oreo ad had 10,000+ shares and 18,000+ retweets and favorites. Oreo managed to create the biggest advertising win with a free ad on Twitter at the time when ad slots on television were being sold for around $4 million.

Oreo’s success on Twitter was a result of quick thinking by its advertising agency 360i and super quick approvals from Oreo’s branding team. Oreo’s advertising team and branding team were together watching and analyzing the super bowl tournament in their office. When the power went out, Oreo’s ad team saw it as an opportunity to reinstate the brand. Copy writers and creative team were on their toes and they created the “Power out? No problem… You can also dunk in the dark” Ad for twitter. Oreo’s branding and marketing team went through the copy and quickly approved it. Oreo’s apt ad at the most crucial moment hit the nail home. Viewers shared and retweeted the Ad within minutes.

Oreo has proved the power of social media by winning the Advertising Super Bowl with just a single Tweet!Oreo served as a perfect example of doing the right thing at the right time with their Super Bowl power out ad on twitter. When lights went out at New Orleans superdome for 35 minutes, Advertisers saw their opportunity to use social media to capitalize the opportunity. Audi, Tide and Calvin Klein posted their respective ads during the power outage. However Oreo stood out from its competitors, they posted an ad captioning “Power out? No problem” within 10-15 minutes from the time the lights went out. The Oreo ad had 10,000+ shares and 18,000+ retweets and favorites. Oreo managed to create the biggest advertising win with a free ad on Twitter at the time when ad slots on television were being sol

d for around $4 million.

Oreo served as a perfect example of doing the right thing at the right time with their Super Bowl power out ad on twitter. When lights went out at New Orleans superdome for 35 minutes, Advertisers saw their opportunity to use social media to capitalize the opportunity. Audi, Tide and Calvin Klein posted their respective ads during the power outage. However Oreo stood out from its competitors, they posted an ad captioning “Power out? No problem” within 10-15 minutes from the time the lights went out. The Oreo ad had 10,000+ shares and 18,000+ retweets and favorites. Oreo managed to create the biggest advertising win with a free ad on Twitter at the time when ad slots on television were being sold for around $4 million.

The image was attached to a tweet from the Oreo Twitter account

(The image was attached to a tweet from the Oreo Twitter account)

Oreo’s success on Twitter was a result of quick thinking by its advertising agency 360i and super quick approvals from Oreo’s branding team. Oreo’s advertising team and branding team were together watching and analyzing the super bowl tournament in their office. When the power went out, Oreo’s ad team saw it as an opportunity to reinstate the brand. Copy writers and creative team were on their toes and they created the “Power out? No problem… You can also dunk in the dark” Ad for twitter. Oreo’s branding and marketing team went through the copy and quickly approved it. Oreo’s apt ad at the most crucial moment hit the nail home. Viewers shared and retweeted the Ad within minutes.

Oreo has proved the power of social media by winning the Advertising Super Bowl with just a single Tweet!

Social Media Campaign-Why Oh Yes Abhi Campaign Rocks?

Cola giant PepsiCo has acquired the official sponsorship of IPL T20 for 2013 for 396.8 crores. It revealed the first look of its new social media campaign titled Oh yes Abhi, about a week ago. This social media campaign kicked off with a TVC featuring youth icons like Priyanka Chopra, Ranbir Kapoor and M.S.Dhoni. Pepsi has been using the theme of “change the game for over two years now”. With acquisition of official sponsorship of IPL T20, PepsiCo decided to change their tag line. A close look at PepsiCo’s social media campaign reveals that they have understood their target audience (18-35). They have chosen a theme that surpasses the age, gender and cultural barriers. They capitalized on emotional quotient of the audience. Impatience is a part of everybody’s life and PepsiCo has managed to bring it out beautifully.

Pepsi’s Oh Yes Abhi! Campaign captures the pulse of today’s youth. It capitalizes on impatience of today’s youngsters. TVC shows captain cool Dhoni breaking into a victory gig in the middle of the stadium after the historic 2012 world cup victory. It also shows nervous Priyanka in the backstage who is gearing up for her first live pop concert. Ranbir portrays his boyish charms as he is struck in traffic and craving for yummy street food. TVC shows him gobbling panipuri’s and washing them down with a chilled Pepsi.

PepsiCo has used Facebook and Twitter to the optimum to garner maximum participation for the campaign. It asked fans to tweet their most impatient moments by using #CantWaitAbhi or #OhYesAbhi. Interestingly; the answers given by the fans pop up as bubbles in a large Pepsi bottle featuring on Pepsi’s Twitter page. PepsiCo has also launched a one day contest on Facebook whereby fans get a chance to attend the IPL2013 auctions as VVIP members. In order to be part of the contest, fans need to visit Pepsi’s Fan page on Facebook and answer three simple questions.

Oh Yes Abhi

Team at Pepsi India feels that their Oh Yes Abhi campaign will soon become a youth anthem as it symbolizes the pulse of today’s youth. Overall PepsiCo has intelligently used its social media platforms to gain audience’s attention and their support. They should increase the contest time on Facebook and keep the conversations flowing on all social media platforms. The campaign proves that constant engagement is the key to garnering maximum exposure for your brand. Campaign has innovatively used the Pepsi bottle to keep conversations flowing. The concept of audience’s answers in form of bubbles in the beverage is simply outstanding. It reinforces the brand and also adds a novelty factor to the campaign.

Oh Yes Abhi! Is catching up the youth frenzy rapidly and it shall undoubtedly benefit the cola giant in a long run.