21
Aug

Twitting Your Way to Discovery on the Web

I have to admit that the more I use twitter, the more reason I have to place it as my number one social media site. When Anita Campbell of Small Business Trends was interviewing approximately 17 business owners wishing to know their ideal and most preferred social media sites for marketing, my trail of thought was triggered instantly. Thinking critically about her question, which was: ‘Which social media site would you use, if your goal was to grow a small online business and was allowed only one social media site?’ I realized that Twitter seemed to be the …

06
Aug

Untold Facts about Social Media Marketing

According to a study conducted by The E-tailing Group (an e-commerce consulting firm) and PowerReviews (an online customer review firm), Twitter and Facebook have undoubtedly seized the highest adoption rate in the realm of social media marketing, while customer reviews hold the highest ranking for a boost in increased customer engagement and sales.

This has caused numerous retailers and businessmen to rev up their social media marketing in the past 6 months by adopting Twitter and Facebook into their strategies. Out of the 117 respondents in the survey, three-quarters of them admitted to have accelerated their commitment and use …

07
Apr

Getting Free Publicity through Press Releases

If you own a business then chances are that you want to get as many people to become your customers as you can. Publicity, advertising and marketing strategies are often geared to ensure that information about your company and your products or services reach out to as wide a base as possible. More often than not this requires a lot of investment in terms of money as well as in time, leaving small businesses out of the foray, especially given their lack of monetary support. Under the …

22
Mar

So-cell Networking

There is a rise in the trend of using cell phones for social networking media. With the new applications of mobile phones, social networking sites are being available on phones.

ComScore, a provider of digital marketing intelligence, said that access of Facebook from cell phones has almost doubled while that of Twitter has tripled.
Mark Donovan, senior vice president of ComScore confirms this as, “Social networking remains one of the most popular and fastest-growing behaviors on both the PC-based Internet and the mobile Web, Social media is a natural sweet …

14
Dec

The Role of Social Media Marketing in India this Yuletide Season

Nowadays, every one else is utilizing the worldwide web for various reasons which eventually will give them best results, for distinctive purposes. The principle of social media marketing or social level marketing as others may call it, in India is like that of those in other countries’ around the globe. It has definite goals and a lot of driver factors when it comes to improving the entire company, its sales, customer satisfaction, service and public relations.

With India as one of …

28
Nov

All You Ever Wanted to Know About Google Wave

Google Wave is the latest and probably the best available mode of communication over the internet. Though it may seem a little daunting to those who are new to the Wave, understanding the basics will let you experience a truly exhilarating online experience. The main question that most beginners ask is – what is a wave? To answer simply, a wave is a beautiful blend of conversation and document. With the Google wave it is possible to communicate with people as well as work together on documents, photos, presentations etc. …

20
Nov

Simple Tips to Increase Traffic through Effective YouTube Marketing

With the advent of technology and the extensive use of the World Wide Web, marketing strategies have taken a completely new look, opting to attract people online rather than offline. Various online marketing strategies are being used to attract potential customers, one of which is YouTube marketing, which essentially uses videos to market your product or service. Using videos to market your company has been recognized as a great strategy by many, especially because the visual medium is always more effective. Having said that, it is important to realize that video …

10
Nov

Top Reasons To Invest in Social Media

Despite tough economic times and tightening financial belts, most businesses and companies continue to invest in social media tools and online resources simply because they offer many benefits.

Social Media is a Great Marketing Channel

Social media offer many benefits that other communication channels cannot offer. It’s a very natural way to increase and direct traffic towards your website where your products or services are promoted. It spontaneously exposes the company brand to huge groups of people around the world. It is quite different from paid advertisement, which can be a risky and …

27
Oct

Increase Traffic through Online Video Marketing

Here is a short 2 minutes video and a write-up on “Increase Traffic through Online Video Marketing”. See to yourself what you prefer- Reading or Hearing!! Your comments will be highly appreciated.

Video marketing has been gaining popularity as a tool in effectively increasing traffic to a website. Promoting a local business or a blog site through the use of a video has steadily gained weight in terms of traffic generation. People have found so …

05
Oct

Personal Benefits of Using Social Media Tools and Websites

Much ink has been used in writing about the benefits of using social media tools and websites for marketing and promotion of your company, but there are some personal benefits also, as I found out very recently. As a member of the social networking website Facebook, I extensively promote my services and interact with my clients, who are my friends. Most of my interactions till date have been professional in nature, with information sharing being the main motive. However, to my greatest surprise and pleasure, I found out that amidst all the professional exchange, I have managed to nurture some …