Simple Tips to Increase Traffic through Effective YouTube Marketing

youtube-video
With the advent of technology and the extensive use of the World Wide Web, marketing strategies have taken a completely new look, opting to attract people online rather than offline. Various online marketing strategies are being used to attract potential customers, one of which is YouTube marketing, which essentially uses videos to market your product or service. Using videos to market your company has been recognized as a great strategy by many, especially because the visual medium is always more effective. Having said that, it is important to realize that video marketing or YouTube marketing, like any other form of marketing is effective only when used properly and in a manner that you are featured in the top ranks of search engines. There are certain basic features that need to be kept in mind while creating videos for YouTube marketing, which are essential to getting higher ranks on search engines.

Title

This is perhaps the most important aspect that should be kept in mind while creating YouTube videos. Always remember that all your videos should be created keeping in mind the search engines. Using attractive and keyword rich titles will help the search engine access your video and rank it among the top ranking videos in that category. It is important that your chosen title is relevant to the topic in question. For example, if you are creating a video on baking cakes, then the title could be “Simple ways to bake a cake” or “easy tips for baking” etc. Apart from being relevant, the title you use should be powerful and attractive and should catch the attention of the viewer immediately, making him or her want to see the video.

Content

Just as you would in an article, it is important to have good and relevant content in a video. It should contain material that viewers find useful or entertaining. It is essential to remember at this point that viewers normally view videos for entertainment or learning and it is essential that your video caters to those needs. Content used in such videos should be keyword rich so as to attract search engines.

Watermarking with URL

It is essential to note here that most people do not read the description box below the video, preferring to see the video and move on. Under these circumstances, it becomes very essential to watermark your video with your URL, which is extremely useful in cases where another copies your video onto his or her website. In such cases, the embedded URL allows you to direct traffic to your website.

Linking

The idea of using YouTube videos is to generate traffic to your website and in order to ensure people who view your video actually visit your site, it is important to provide a link to your site in the description box. This link should be accessible and should take the viewer directly to your site.

Call to Action

It is important to remember that most video viewers will hop from one video to another and this habit will not increase traffic to your website and will render your video marketing efforts useless. In order to change this routine of a YouTube video viewer, it is important that you have a call to action, where you can ask the viewer to click on the link given in the description box and ensure that traffic is directed to your website.
Rating or getting responses

Lastly, for any marketing strategy to be effective, it is important to communicate with the viewers and elicit responses from them regarding your video as well as company, product or service. It is important to have meaningful interaction with both existing customers as well as prospective ones.

Increase Traffic through Online Video Marketing

Here is a short 2 minutes video and a write-up on “Increase Traffic through Online Video Marketing”. See to yourself what you prefer- Reading or Hearing!! Your comments will be highly appreciated.

Video marketing has been gaining popularity as a tool in effectively increasing traffic to a website. Promoting a local business or a blog site through the use of a video has steadily gained weight in terms of traffic generation. People have found so many ways how to enhance the incoming traffic that will lead to a better business hence improve profitability.

As one may notice, Google and Yahoo’s search sites display not only images, articles, web content but also video content. Optimizing all the tools that can be used is a great way for you to clog traffic in your site.

Why Video Marketing?

Online videos have been some marketer’s preferred method to deliver their message across every prospective buyers or clients. Over the last few years, the emergence of videos as a marketing tool has proven its presence and effectiveness in driving visitors to a site. Here are the reasons why:

1. Larger Audience
People usually like to watch more than read. Most of us are visual learners by nature. In this argument, it can be concluded that you will likely to get more people to view your video content rather than read your article unless you have a very interesting and catchy blog or business write-up.

2. You Stimulate the Senses
Have you ever heard the song that says “If a picture paints a thousand words..”? How much more with a video? If still images can capture and bring out a thousand words then naturally videos can do more because you engage other senses and you can create live images.

3. Accessibility
Videos are now seen through different kind of devices such as iPod, laptop, cell phones, desktop. You can access it in your home, while on mobile, in the office or anywhere you are at any time you want it.
The amount of traffic that online videos can drive to your site is too significant to ignore. Yes, it is not a replacement to all the strategies or techniques you have been using but it is definitely worth adding it to your list. The next question you may have is how? Do you just create a video and upload it in YouTube? It may be that easy but to create a more meaningful, sensible and attractive video, follow these guides:

Guide number 1
When you create a video, start it right the first time. How? Use keywords in your title that will help viewers find your video posts. Just keep in mind how you would do it in your article or blog content only this time you are submitting a video content.

Popular online video directories would include YouTube, Blim.tv, Howcast, Photobucket, Myspace, Metacafe, Yahoo Video, and Facebook to name some.

Guide number 2
Enhance your video post through the use of rich keywords content in its article description. Make sure that you use those keywords in your actual video.

Guide number 3
Do not forget to tag your video posts. In as much as using keywords in your title and description, it is also equally important to use tags that relate to your video. As much as possible, use at least 5-7 tags that you have used in your title and description.

It may be quite repetitive but it sure does get a result. With the basic information, tips and guides mentioned in this article, you can start creating and uploading your own videos. Online videos will definitely help you ease the burden of increasing visitors to your site.