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27

Oct

Increase Traffic through Online Video Marketing

Here is a short 2 minutes video and a write-up on “Increase Traffic through Online Video Marketing”. See to yourself what you prefer- Reading or Hearing!! Your comments will be highly appreciated.

Video marketing has been gaining popularity as a tool in effectively increasing traffic to a website. Promoting a local business or a blog site through the use of a video has steadily gained weight in terms of traffic generation. People have found so …

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25

Sep

What does Google Love?

That Google shows a preference towards fresh content is now common knowledge. This includes various spheres such as blogs, podcasts, videos, bookmarking, social media marketing, etc.

In order to maximize your exposure on the internet it is essential that you create an amalgam of social networks, social media sites, podcasts, bookmarking sites, blogs, and video sites. This should work in being able to provide content which is rich and also points towards your website.

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05

Aug

The fifth ‘P’ of Marketing- “PARTICIPATION” in Social Media

With the advent of the Internet, it is easier for small businesses to market their products and services. The variety of social media tools, available today in the market, has made it easy for businesses to reach out to a wider consumer network and instil brand loyalty towards their products or services. Web 2.0, a second generation of web based services, has led businesses into the arena of social media marketing. Traditional marketing and its classical 4 “P’s”, being Product, Price, Place and Promotion have been changed to suit the current needs and is extended by adding the fifth “P”, …

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03

Aug

What can Web Marketing 2.0 do that Advertising can’t?

As the Internet has grown with its huge database of information on varied sources, more and more people are spending their time online. This phenomenon has opened a new market of Internet advertising. Of the lucrative Internet marketing pie, Web 2.0 has a very important place. Web 2.0 refers to Internet-based services belonging to the second generation and consists of wikis, folksonomies, social-networking sites, blogs, video-sharing sites and mashups.

The reach of traditional form of advertising is limited and the whole process of developing the …

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