Social Media Campaign-Lifebuoy’s Unique Ads for Personal Hygiene

Kumbh Mela is one of the biggest pilgrimages in India. Millions of Hindus across India come to the Kumbh Mela to offer prayers and take a dip in holy water. This mass pilgrimage is held every three years. This year the Maha Kumbh Mela is hosted at Allahabad. Lifebuoy saw this mass gathering as an excellent opportunity to create awareness about washing hands to prevent infection. Lifebuoy tied up with hundreds of restaurants and cafes at the festival venue to spread this message. Lifebuoy’s activation partner Ogilvy Action came up with an unique way to create awareness about good hand-washing habits. They created a unique heat stamp with words” Lifebuoy se haath dhoye kya?’

Lifebuoy se haath dhoye kya

This heat stamp was used on over 2.5 million rotis. Rotis are commonly eaten with dal, gravies and vegetables. The only way of eating rotis is to use your hands. When customers placed their orders, the first roti served to them had the words ‘lifebuoy se haath dhoye kya?’ heat stamped on them. This roti served as a reminder to all customers to wash their hands before meals to prevent infections. It reinstated the importance of hand washing habits. This unique way of reminding people worked brilliantly as pilgrims made conscious efforts to wash their hands before meals. Reminder stamped roti left an indelible mark in the minds of pilgrims. They are sure to remember the reminder every time they sit for their meals and see a regular roti in their plate. You can watch this brilliant concept at http://www.youtube.com/watch?v=e_2tQekUDy8

With this unique roti reminder campaign, lifebuoy proved that simplistic ideas are powerful. They drove home the point by subtly advertising their product with most practical advice in the real time environment. Unilever proved that one does not always require celebrity endorsers to create impactful advertisements.

Another brilliant ad concept by Lifebuoy in association with Lowe Lintas was the ‘help a child reach 5 campaign’. This campaign was designed to inspire the viewers to inculcate healthy hand washing habits. Nearly 2 million children across the globe lose their life due to diarrohea and pneumonia. These deadly diseases can be prevented by developing healthy hand washing habits. The ad campaign showed a villager walking across the village to a temple using his hands. Several villagers are following him to the temple. The procession grabs a tourist’s attention, who walks to a villager and asks what the procession is for. He asks her to follow the procession. At the temple, the man is shown offering thanks to the god because his son turned five years old. The tourist is surprised and wonders what is so great about the child turning five years old. The villager explains that this is his first child who has managed to live past five years. The social media campaign created awareness about the global infant mortality statistics and importance of washing hands to prevent infections.

Lifebuoy help the child reach 5 campaign
appealed to the viewers emotionally. It inspired them to inculcate healthy hand-washing habits. This emotional campaign facilitated people and organizations to come together and join the cause of eliminating child deaths due to infections. You can watch this social awareness campaign on YouTube

All You Ever Wanted to Know About Google Wave

google_wave_logo

Google Wave is the latest and probably the best available mode of communication over the internet. Though it may seem a little daunting to those who are new to the Wave, understanding the basics will let you experience a truly exhilarating online experience. The main question that most beginners ask is – what is a wave? To answer simply, a wave is a beautiful blend of conversation and document. With the Google wave it is possible to communicate with people as well as work together on documents, photos, presentations etc.

The best part of the Google Wave is that it is simultaneously accessible to multiple users, which means that all parties to a particular conversation can participate at any given moment, work on a document and complete it, while online. Editing and proofing documents can be done together, which essentially means that you need not send emails to your colleagues and wait for them to get back to you, thereby increasing productivity and efficiency.

Using the Google wave, it is possible for you to share photos with your loved ones instantaneously by simply dragging them from the desktop and dropping them in the wave. Additionally, it helps you to maintain a combined online photo album, where anyone can add photos to your album, thereby making it comprehensive.

Google Wave also allows you to maintain a single copy of the schedule; plans and itineraries for any meeting that you wish to organize. It is also possible to use various gadgets like maps etc to add to the event, through the wave. Similarly, holding meetings, taking notes and writing minutes are very easy using the wave, as this allows you to record things in real time as well as playback to check if the sequence of events is correct.

Google wave is an excellent tool for brainstorming together as it helps bring all the people of a particular team together and allows them to add ideas wherever necessary or desirable. Adding images, videos and other links are possible, which will add richness to the brainstorming session. The details so added can then be reviewed and finalized while on the wave itself.

Lastly, the Google Wave is an excellent tool for playing interactive games with your friends and family. The best part of the wave is that you can add a robot, which will help you interact with people from all languages. This robot helps translate whatever is said in another language into a language you understand and that too in real time, which means you need not hesitate from interacting with people speaking different languages.

Increase Traffic through Online Video Marketing

Here is a short 2 minutes video and a write-up on “Increase Traffic through Online Video Marketing”. See to yourself what you prefer- Reading or Hearing!! Your comments will be highly appreciated.

Video marketing has been gaining popularity as a tool in effectively increasing traffic to a website. Promoting a local business or a blog site through the use of a video has steadily gained weight in terms of traffic generation. People have found so many ways how to enhance the incoming traffic that will lead to a better business hence improve profitability.

As one may notice, Google and Yahoo’s search sites display not only images, articles, web content but also video content. Optimizing all the tools that can be used is a great way for you to clog traffic in your site.

Why Video Marketing?

Online videos have been some marketer’s preferred method to deliver their message across every prospective buyers or clients. Over the last few years, the emergence of videos as a marketing tool has proven its presence and effectiveness in driving visitors to a site. Here are the reasons why:

1. Larger Audience
People usually like to watch more than read. Most of us are visual learners by nature. In this argument, it can be concluded that you will likely to get more people to view your video content rather than read your article unless you have a very interesting and catchy blog or business write-up.

2. You Stimulate the Senses
Have you ever heard the song that says “If a picture paints a thousand words..”? How much more with a video? If still images can capture and bring out a thousand words then naturally videos can do more because you engage other senses and you can create live images.

3. Accessibility
Videos are now seen through different kind of devices such as iPod, laptop, cell phones, desktop. You can access it in your home, while on mobile, in the office or anywhere you are at any time you want it.
The amount of traffic that online videos can drive to your site is too significant to ignore. Yes, it is not a replacement to all the strategies or techniques you have been using but it is definitely worth adding it to your list. The next question you may have is how? Do you just create a video and upload it in YouTube? It may be that easy but to create a more meaningful, sensible and attractive video, follow these guides:

Guide number 1
When you create a video, start it right the first time. How? Use keywords in your title that will help viewers find your video posts. Just keep in mind how you would do it in your article or blog content only this time you are submitting a video content.

Popular online video directories would include YouTube, Blim.tv, Howcast, Photobucket, Myspace, Metacafe, Yahoo Video, and Facebook to name some.

Guide number 2
Enhance your video post through the use of rich keywords content in its article description. Make sure that you use those keywords in your actual video.

Guide number 3
Do not forget to tag your video posts. In as much as using keywords in your title and description, it is also equally important to use tags that relate to your video. As much as possible, use at least 5-7 tags that you have used in your title and description.

It may be quite repetitive but it sure does get a result. With the basic information, tips and guides mentioned in this article, you can start creating and uploading your own videos. Online videos will definitely help you ease the burden of increasing visitors to your site.

What does Google Love?

That Google shows a preference towards fresh content is now common knowledge. This includes various spheres such as blogs, podcasts, videos, bookmarking, social media marketing, etc.

In order to maximize your exposure on the internet it is essential that you create an amalgam of social networks, social media sites, podcasts, bookmarking sites, blogs, and video sites. This should work in being able to provide content which is rich and also points towards your website.

The fifth 'P' of Marketing- "PARTICIPATION" in Social Media

With the advent of the Internet, it is easier for small businesses to market their products and services. The variety of social media tools, available today in the market, has made it easy for businesses to reach out to a wider consumer network and instil brand loyalty towards their products or services. Web 2.0, a second generation of web based services, has led businesses into the arena of social media marketing. Traditional marketing and its classical 4 “P’s”, being Product, Price, Place and Promotion have been changed to suit the current needs and is extended by adding the fifth “P”, being Participation.

Today, competition has increased because of the information glut caused by various media specialists believing in social media marketing for business promotion. If you want to maintain brand loyalty, visibility is the key. To be visible on the Internet, word of mouth marketing is a powerful tool used by businesses. The fifth “P” or Participation comes into play in such a situation as it allows you and the customer to interact with each other, thereby developing a mutually beneficial relationship.

So, you might ask that how exactly does one use and benefit from this fifth “P” of marketing or Participation? Web 2.0 marketing experts have claimed that there are four steps that need to be followed in order to maximize the Participation factor in promoting your business. The first step is to listen to the customers for which you have to monitor all talk that is generated about your company. In order to do so, you may use a RSS reader as most of these conversations are RSS enabled. The second step is to create awareness about your brand and you can do this by using social media tools to your advantage. Blogs, Wiki, etc can be used to your advantage for creating brand perception among customers. The third step is to measure the extent of presence of your brand.

Social media experts claim that after you have completed the first three steps, you have to Participate. This can be done by way of participating in existing blogs, sending e-mails, creating chat rooms on your website where customers can talk to you about their problems, and even by allowing customers to post testimonials about your brand and company. In short, participation means allowing the customer to have a say in all activities of the company, making sure that they are involved in the entire brand loyalty process, rather than being led by the company.

By using social media tools like Facebook, Twitter and the likes, you could create a fan-base for your company, who in turn could become your loyal customer and popularise your offerings online. Another method is to publish information or videos regarding your company and invite comments on the same. Start a blog on your own website, a place where customers can voice their feelings and be assured of a response and action, if required. On a concluding note, Participation is basically making sure that your presence is felt by the customers at all times and to make them convinced of your interest in their welfare.

What can Web Marketing 2.0 do that Advertising can’t?

As the Internet has grown with its huge database of information on varied sources, more and more people are spending their time online. This phenomenon has opened a new market of Internet advertising. Of the lucrative Internet marketing pie, Web 2.0 has a very important place. Web 2.0 refers to Internet-based services belonging to the second generation and consists of wikis, folksonomies, social-networking sites, blogs, video-sharing sites and mashups.

The reach of traditional form of advertising is limited and the whole process of developing the ad-copy and marketing it using the services of a PR person takes a lot of time, money and effort. On the other hand, Web 2.0 marketing has a wide pyramid-of-influence that can be reached pretty fast and using just a fraction of the cost that would have been used by traditional marketing methods to reach the same number of people. What’s more – with Web 2.0 marketing, geographical borders vanish and you can reach a global audience to market your products and/or services. However, you would need to do your own homework and become a web 2.0 marketing expert to reap the optimum benefits of this online media.

Unlike traditional advertising channels that were highly controlled and limited by nature, Web 2.0 marketing offers a much liberal space to customers where they can freely discuss about your products and services. So, against the traditional advertising channels that could only allow one-way messages, the dynamic arena of Web 2.0 marketing offers a much bigger participation for the consumers. Moreover, as everyone can generate and shape the message on Web 2.0, you can no longer control the nature of message, unlike the standard channels of traditional advertising like radio, print, and TV. As peer-to-peer communication and “word-of-mouth” marketing is the driving force of Web 2.0 marketing, you can spread your intended message in a viral fashion by doing proper planning for it. Just imagine what a cakewalk it would be to pass on a message related to your products and services to hundreds of friends and contacts all around the world with almost no cost and within a fraction of a second!

As you can’t control the nature of message that will get circulated on Web 2.0, the next best thing that you can do is to influence it. Try to build a good brand image online by taking an active part in the conversations about your products and services. Be an active listener and try to learn what your customers’ needs are. Then, design and deliver your offerings accordingly to delight your targeted clientele. Remember – Web 2.0 marketing is a lucrative opportunity that you can use to engage your community and turn strangers into fans. These fans would act as your online salespeople who would promote your products and services. If all these steps sound like an uphill task, you may consider hiring a social media expert, who would do the job with professional precision and bring you the desired benefits.

All these explain why web marketing 2.0 can help you achieve a lot with proper planning that traditional advertising can’t even think of!