Link Love from Web 2.0 Properties with High Page Rank

With the increased usage of web 2.0 in ecommerce, all of us are well aware about the advantage of web 2.0 properties in ecommerce and therefore, I shall not dwell on the importance but will deal with another aspect that can actually increase the advantage of web 2.0 properties in online marketing. Authority sites are sites that have been accepted by various search engines as trustworthy sites and are therefore ranked higher than other sites. If you want your website to be ranked higher in the search engine rankings, then the obvious answer is to link your website to any authority site, like Ezine articles, Hubpages, Squidoo lenses and the like. By doing this, you will not only increase your own page rank but will also be counted as one of the trustworthy and true sites by search engines.

Linking with such authority sites is possible by creating content that is rich in the keywords, specific to your area of business. Such keywords are popularly known as tier 2 keywords, which are more specific and ensure more traffic to your website, through its use. Any content that you put on these authority sites should be original and should adhere to the tier 2 keywords that are selected for your website. Having said that it is important to add that while some authority sites accept duplicate content, after giving due credit to the original writer, others require articles that can use the essence of another article but are rewritten in such a way that they seem original.

Having understood the basics of authority sites and the importance of linking the same to your site, it is important to dwell on the impact on your site, on the possibility of such sites being linked to each other. If a Squidoo lens was linked to Weebly or a HubPage was linked to another authority site that carries information related to your chosen tier -2, keyword, then the possible outcome is that your page gets ranked at a higher place, much faster than if it were through a single authority site. The fact that you use such sites and link it back to your own website increases your ranking status. However, if you were to use keyword rich content on many such authority sites and link the same together as well as back link it to your site, then one can only imagine the power of such linkages. This is called the spreading of love amongst the web 2.0 properties, as you are using these properties to further your own business as well as increase the stability of search engine rankings for your keywords.

Factors to be considered for effective use of Hubpages

Hubpages is a popular tool used by many businesses today whilst indulging in social media marketing. It has been effectively used by many to improve their page ranks by exploiting the provision of backlinks. However, like most social media tools, in order to be hundred percent effective, it is important to understand the basic principles that are absolutely necessary for a successful Hubpage. We all know that by using Hubpages we can create Hubs on different topics relevant to our website and back link it to increase incoming traffic. However, what most do not realize is that in order to actually be effective, the HubScore of your Hubs matter a lot. HubScore is a score given by the HubPages admin, which ranks your hub in terms of quality. HubScore ranges from 0-100 and determines the rank of your hubpage as well as your status as a member. For maintaining a successful Hub, it is absolutely necessary that your HubScore is above 70 on the percentile scale.

In order to maintain a HubScore of 70 and above, it is essential to understand how this HubScore is computed. Various aspects of a hub are considered while computing the HubScore and chief among these factors are:

• Originality of content
• Response given by the readers to your hub, which includes comments, thumbs up etc.
• Amount of traffic
• Reputation of the Hubber

Originality of content is perhaps the most important factor that determines your HubScore. It is important to remember that for your hubpage to be accepted and published, the content should be hundred percent original and there should be no duplicates anywhere. While this is the basic tenet for a high HubScore, it is also the most ignored as Hubpages publishes copied or duplicate content. What most people do not realize is that while it is possible to publish duplicate content, it defeats the whole purpose as you cannot back link to your site. Hence it is advisable that you use original content or at least modify the content so that it seems unique before posting it on you hub. Using keyword rich content, without overly promoting yourself will also help increase your HubScore and page rank on Hubpages, thereby directing traffic to your site. Another important aspect is that if someone is duplicating your content, be sure to inform admin at Hubpages and stop the duplication, as this will lead to your Hubpage being penalized and maybe even removed from viewing. Spamming is very common on the Internet leads to lower HubScores.

Originality of content and good quality hub will attract more traffic to it and will also attract favorable responses from the viewers or readers. Incoming traffic to your hub and the response of the reader plays a very important role in determining your HubScore. It is absolutely necessary to create a hub where people can interact with you, comment on your topic and give and receive inputs. Effective communication between you and your readers is absolutely essential for increasing your HubScore.

Status of the Hubber affects the HubScore and the better your status, higher the HubScores. You can improve your hubber status by publishing large numbers of quality hubs. It is pertinent to note that publishing more hubs will not increase your status but publishing more quality ones will definitely help you, emphasis being totally on quality. Secondly, the more you interact on Hubpages by reading and commenting on other’s hubs, participating in forums etc then you increase your status as a hubber. In addition, your HubScores, fan following, responses to your hubs also affect your status, which ultimately affect your HubScore.

Hubpages is an excellent Web 2.0 tool, which if used effectively can help you get quality backlinks and increase web traffic to your site. If you want to understand more about this wonderful tool and want to use it effectively to promote your business, then do contact me and I would love to help you in successfully using this tool.