Social Media Expert India | Affordable Social Media Services

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27

Oct

Increase Traffic through Online Video Marketing

Here is a short 2 minutes video and a write-up on “Increase Traffic through Online Video Marketing”. See to yourself what you prefer- Reading or Hearing!! Your comments will be highly appreciated.

Video marketing has been gaining popularity as a tool in effectively increasing traffic to a website. Promoting a local business or a blog site through the use of a video has steadily gained weight in terms of traffic generation. People have found so …

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05

Oct

Personal Benefits of Using Social Media Tools and Websites

Much ink has been used in writing about the benefits of using social media tools and websites for marketing and promotion of your company, but there are some personal benefits also, as I found out very recently. As a member of the social networking website Facebook, I extensively promote my services and interact with my clients, who are my friends. Most of my interactions till date have been professional in nature, with information sharing being the main motive. However, to my greatest surprise and pleasure, I found out that amidst all the professional exchange, I have managed to nurture some …

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25

Sep

What does Google Love?

That Google shows a preference towards fresh content is now common knowledge. This includes various spheres such as blogs, podcasts, videos, bookmarking, social media marketing, etc.

In order to maximize your exposure on the internet it is essential that you create an amalgam of social networks, social media sites, podcasts, bookmarking sites, blogs, and video sites. This should work in being able to provide content which is rich and also points towards your website.

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15

Sep

Know all about measuring ROI of Social Media?

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Whenever any conversation arises about social media marketing, companies always involve the ROI of social media and try to define ways to measure it. Businesses using social media view it as any other marketing tool and expect it to provide similar returns, not realizing that this is not a simple marketing tool. Before asking how to measure ROI of social media marketing, it is important understand why you need to measure it and whether such reasons really warrant an in-depth analysis of ROI of social media. …

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08

Sep

What attracts most: SMM or SEM?

Given the high use of internet for most of our activities today, it is important that we devise online marketing strategies. Two very important internet marketing strategies widely used today are Social Media Marketing and Search Engine Marketing. Both these strategies are different only in approach and the kind of traffic they attract. However, you should remember that these are two sides of a coin and need to go hand in hand for any internet marketing strategy to be successful.

Search engine marketing is a kind of internet marketing through which companies improve their rankings on search engines and ensure more …

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20

Aug

Factors to be considered for effective use of Hubpages

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Hubpages is a popular tool used by many businesses today whilst indulging in social media marketing. It has been effectively used by many to improve their page ranks by exploiting the provision of backlinks. However, like most social media tools, in order to be hundred percent effective, it is important to understand the basic principles that are absolutely necessary for a successful Hubpage. We all know that by using Hubpages we can create Hubs on different topics relevant to our website and back link it to increase incoming traffic. However, what …

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18

Aug

Case Study2 – Dairy Queen

Social media is one of the most important marketing tools used by businesses today. Given the myriad social media sites available on the Internet, enhancing visibility of your company or business has become very easy. In fact, many businesses feel that this is the smart way of Internet marketing and brand building. However, it is important to understand how to use these tools to actually produce results. Often, people register with social media websites and forget about it and then complain about the lack of traffic to their website. Apart from following the four “P’s” of traditional marketing, Social media …

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15

Aug

5 Easy ways to wet your Feet in Social Media

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Brand marketing over the years has seen a tremendous change and growth. In the initial years, you had a local shop that you were loyal to. You knew the shopkeeper who knew you and there was a relationship based on knowledge and trust. After this period, came a time where money was an important factor in decision making and cheaper the goods were, better was the brand loyalty. However, today with the advent of social media marketing, people have once again turned towards personalized marketing of brands.
Web 2.0 marketing experts claim that social media tools help small and …

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11

Aug

Case Study1: Procter & Gamble – Being Girl

Social media has emerged as a great tool in the recent years where you can market your products and services for free. The real value of social media – especially the social networking and microblogging sites, lies in the number of people who use them. It is an integral part of the business process to reach out to your targeted clientele and know them better. So, you can use the tremendous reach of the social media, especially the Web 2.0, to reach out to your customers, listen to their …

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