01
Sep

Avoid Being Annoying in Your Facebook Social Media Marketing Campaign

I am certain that in your Facebook experience, there is a particular page you decided to ‘Like’ which got on your nerves completely; a couple of days into ‘liking’ and you ended up scouring for the ‘Unlike’ button. Having a Facebook Business profile doesn’t mean that you have to bore and nag your fans to get their attention. You need to have brilliant marketing skills to appeal to people on this 300 million plus member website.

Updates are certainly a very innovative way of communicating to your fans provided …

21
Aug

Twitting Your Way to Discovery on the Web

I have to admit that the more I use twitter, the more reason I have to place it as my number one social media site. When Anita Campbell of Small Business Trends was interviewing approximately 17 business owners wishing to know their ideal and most preferred social media sites for marketing, my trail of thought was triggered instantly. Thinking critically about her question, which was: ‘Which social media site would you use, if your goal was to grow a small online business and was allowed only one social media site?’ I realized that Twitter seemed to be the …

06
Aug

Untold Facts about Social Media Marketing

According to a study conducted by The E-tailing Group (an e-commerce consulting firm) and PowerReviews (an online customer review firm), Twitter and Facebook have undoubtedly seized the highest adoption rate in the realm of social media marketing, while customer reviews hold the highest ranking for a boost in increased customer engagement and sales.

This has caused numerous retailers and businessmen to rev up their social media marketing in the past 6 months by adopting Twitter and Facebook into their strategies. Out of the 117 respondents in the survey, three-quarters of them admitted to have accelerated their commitment and use …

28
May

How to Improve Business through Article Marketing

Business is always meant to be a success and best profits should be always part in it. This is the reason everyone approach different marketing strategies for this success. A business can be improved easily through article marketing and it is the present trend of today.

INSTRUCTION:

1. Article marketing is the best procedure for any business improvement and through submitting best article on your product and service it can be made possible.

2. Identifying right niche product for this article is always vital in this marketing strategy. This right popular niche product will help in …

07
Apr

Getting Free Publicity through Press Releases

If you own a business then chances are that you want to get as many people to become your customers as you can. Publicity, advertising and marketing strategies are often geared to ensure that information about your company and your products or services reach out to as wide a base as possible. More often than not this requires a lot of investment in terms of money as well as in time, leaving small businesses out of the foray, especially given their lack of monetary support. Under the …

22
Mar

So-cell Networking

There is a rise in the trend of using cell phones for social networking media. With the new applications of mobile phones, social networking sites are being available on phones.

ComScore, a provider of digital marketing intelligence, said that access of Facebook from cell phones has almost doubled while that of Twitter has tripled.
Mark Donovan, senior vice president of ComScore confirms this as, “Social networking remains one of the most popular and fastest-growing behaviors on both the PC-based Internet and the mobile Web, Social media is a natural sweet …

08
Mar

Simple Tips for Writing an Effective Press Release

Businesses require a powerful marketing strategy to ensure a constant increasing patronage, which will result in increased profitability in the long run. A simple way to ensure increased visibility as well as patronage is by publishing press releases that talk about your company, its products or services, especially the latest news regarding both. However, for any marketing strategy to be effective, it is important to ensure it is done in the right manner. Similarly, with press releases it is essential that you follow certain simple tips, which will ensure …

02
Feb

Link Love from Web 2.0 Properties with High Page Rank

With the increased usage of web 2.0 in ecommerce, all of us are well aware about the advantage of web 2.0 properties in ecommerce and therefore, I shall not dwell on the importance but will deal with another aspect that can actually increase the advantage of web 2.0 properties in online marketing. Authority sites are sites that have been accepted by various search engines as trustworthy sites and are therefore ranked higher than other sites. If you want your website to be ranked higher in the search engine rankings, then the …

14
Dec

The Role of Social Media Marketing in India this Yuletide Season

Nowadays, every one else is utilizing the worldwide web for various reasons which eventually will give them best results, for distinctive purposes. The principle of social media marketing or social level marketing as others may call it, in India is like that of those in other countries’ around the globe. It has definite goals and a lot of driver factors when it comes to improving the entire company, its sales, customer satisfaction, service and public relations.

With India as one of …

08
Dec

Case Study3 – Spellbinders Paper Arts

Customers Make the Brand – Spellbinders Paper Arts Social Media Success Formula

Much ink has been spent on writing about the meaning and uses of social media as a tool for enhancing your business and therefore I shall not go down that lane. Having said that, however, I feel it is important to mention certain success stories of companies that have used this tool in their businesses and benefitted from it.

Spellbinders Paper Arts is one such company that has made optimum use of social media marketing to expand its consumer …