I spend hours on Facebook, Twitter, Digg, StumbleUpon and the likes, reading about various aspects of the social media. The fact remains that Social Media is powerful. I read about many successful “social media case studies” and also about corporate companies that trust social media, and how they are embracing these unique ways of promoting business. There are companies who fear using these unique ways of promoting their companies. The companies that ignore the efficacy of the social media are:
• The ones who are not aware of social media, or
• The ones who are interested but don’t know how to use it, or
• The ones who do not believe the power of social media strategy.
Here, I would like to highlight few corporate houses that are engaged into Social Media Marketing:
Procter & Gamble’s “Being Girl” is a site targeted at 13 year old girls. P&G used an indirect approach and created a community for young girls to discuss the issues that usually plague 13 year old girls. And it worked like magic.
“Coca-Cola Conversations” is a blog written by Phil Mooney (Coca Cola’s archivist/historian) that focuses on Coke collectibles. The blog also has a number of Coca Cola stories, recipes that use coke as an ingredient; and just about everything from the world of Coca Cola.
“Jet Blue Travel Stories” is how an airline is telling a story about the travelers that use its services. It lets its customers upload their stories in a simple yet unique manner, and these can then be played for the world to see.
“On the Go with Amy” is a Blog that is sponsored by Best Western. Amy, the author, travels the country writing about her varied experiences in a manner that is fun to read, and also gives travelers/readers important travel related information from time to time.
“The Platform” hosted by Cisco addresses a variety of audiences for their global business. It discusses various aspects such as relevant news, security, collaboration, the web experience, etc.
“GM next- Driving Change” has blogs by GM to communicate directly with its customers around topics ranging from design to green tech. Besides, GM has also made its presence felt on social media sites such as Flickr, Twitter, and YouTube.
While this does make it seem like the pool is full to the brim, social media allows a business to do so much more. I would love to see some more corporate companies engaged into social media in the comment section 🙂