Avoid Being Annoying in Your Facebook Social Media Marketing Campaign


I am certain that in your Facebook experience, there is a particular page you decided to ‘Like’ which got on your nerves completely; a couple of days into ‘liking’ and you ended up scouring for the ‘Unlike’ button. Having a Facebook Business profile doesn’t mean that you have to bore and nag your fans to get their attention. You need to have brilliant marketing skills to appeal to people on this 300 million plus member website.

Updates are certainly a very innovative way of communicating to your fans provided they are in lieu of communicating relevant and important things to them while still getting your bit of marketing done. Whether you like it or not, you have to practice Facebook Business page etiquette in order to maintain your fan base and avoid annoying any of them.


Do not abuse updates – it is that simple. It is so annoying logging into Facebook and finding 3 inboxes ALL from “Obama is The Best President Ever” fan page or “I Love Everything by Paco Robanne.” It is prudent to use the status update function for frequent updates and reserving the “Update All” feature only for important things. When it calls for updating all, have a clear trail of thought to ensure that you fit everything you want to communicate into one message.

Provide Worthwhile Information

As much as it may seem remarkable that you ordered pizza for all your employees, your fans would care less. Provide them information that will interest and affect them in one way or the other and make sure it is interesting to maintain interest from start to finish. Avoid throwing in links in every inbox message you sent. Be informative and don’t use the hard marketing technique. Of importance, ensure currency of your information.

Optimize Your Page for Better Usability

There are two major reasons for optimizing your page. Firstly, you need to ensure proper utilization of your page as a business resource and secondly, to improve navigation to certain areas of your site. You should add HTML codes and widgets in your business page to make it more interactive and usable.

Fill Out Your Profile

It is very surprising to have fan pages that lack bio and other relevant info describing the company. The main aim of a fan page is promoting your company. How do you promote a company that is not known? In essence it would take you a maximum of 5 minutes to complete; you owe it to your clients and would-be clients.

Add Content!

Your business page should be filled with content that is up-to-date. Include photos from company dinners, corporate social events etc, uplink videos and any other relevant content that you may have. I really do not need to caution against this but some people never know how far to take a joke. Avoid uploading a photo of yourself having drunk yourself to a stupor at the Christmas party.

Facebook has a lot of juice in it to boost sales volume, all you have to do is harness the resource and use it wisely.

Untold Facts about Social Media Marketing

According to a study conducted by The E-tailing Group (an e-commerce consulting firm) and PowerReviews (an online customer review firm), Twitter and Facebook have undoubtedly seized the highest adoption rate in the realm of social media marketing, while customer reviews hold the highest ranking for a boost in increased customer engagement and sales.

This has caused numerous retailers and businessmen to rev up their social media marketing in the past 6 months by adopting Twitter and Facebook into their strategies. Out of the 117 respondents in the survey, three-quarters of them admitted to have accelerated their commitment and use of social media in the past half year.

The report dubbed “Community and Social Media Study” was released at an opportune time when companies were looking for breakthroughs that might help them shake off the effects of the economic crunch or the recession if you like, by cutting expenses. Social media marketing has been looked at as a very affordable way to promote various companies’ services and products compared to the basic online advertizing.

Considering that Facebook passed the 300 million mark [of registered members] towards the demise of last year, the customer base potential for retailers wishing to get their brand out there is so diverse.

The report goes on to reveal that 5 out of 10 social media tools reviewed in the study have been implemented by over 50% of retailers and brands in the market. It comes as no shock that the Facebook Fan Page tops the list having an 86% adoption rate.

Although the bulk of marketers prefer using Twitter and Facebook to promote their products, there are other equally good social media that can be implemented in marketing strategies. They include blogs and user or consumer reviews which have a 55% adoption rate by marketers and also viral videos which have been implemented by 50%.

“The intricate combination of social and community networking within e-commerce has reached a near-optimum level and thus is a benchmark that we will be monitoring yearly,” remarked the president of e-tailing group, Lauren Freedman. “Customer engagement in businesses has reached a critical mass and their involvement [via social and community media] or lack of, thereof can mark success or failure.”

What Continues Fueling The Already Stepped-up Pace?

It is a known fact that the chief reason of implementing social media marketing is to boost sales volume. Other than that, avid research discovered that there are three other reasons merchants have embraced this mode of marketing.

# 1 – All merchants want to be seen as trendy and current in their online presence – not obsolete using traditional marketing techniques such as promotional emails.

# 2 – Merchants fear that their clientele may ‘abandon ship’ and go to other e-commerce sites that are more socially engaging.

# 3 – Some want to clear their brand products or services especially if they are being degraded or spoken ill of by consumers or malicious competitors already on the social media sites like Twitter.

Freedman, in a statement predicts that the above named motivators which propelled the final wave of social media adoption will continue to do so in years to come.

Source: e-Tailing Group

Case Study2 – Dairy Queen

Social media is one of the most important marketing tools used by businesses today. Given the myriad social media sites available on the Internet, enhancing visibility of your company or business has become very easy. In fact, many businesses feel that this is the smart way of Internet marketing and brand building. However, it is important to understand how to use these tools to actually produce results. Often, people register with social media websites and forget about it and then complain about the lack of traffic to their website. Apart from following the four “P’s” of traditional marketing, Social media has a fifth ‘P’ – Participation, which is very important for getting positive results. Participation is a two-way dialogue between the company and the customers.

A very good example of the successful use of social media to actively communicate with its customers is Dairy Queen – an ice cream company that has been in business for over 7 decades. A very well known international brand in the ice cream business, Dairy Queen successfully implemented social media techniques to its advantage and reached out to a wider network of customers, thereby increasing its sales. Dairy Queen has always been a pioneer in exploiting all aspects of advertising to its advantage. In 2008, with the advent of social media applications, Dairy Queen was not to be left behind and adopted these techniques with the same fervor as traditional advertising strategies.

What exactly was the social media strategy of Dairy Queen that made it so successful? Well, firstly, there was a holistic acceptance of the techniques and principles of social media. Acceptance combined with their transparent attitude and the need for connecting with the customer ensured a successful social media venture. They adopted a five-prong approach in applying social media techniques to reach out to their customers by using the tools like:

• Blogs
• Podcasts
• Facebook
• Twitter
• Mobile technology
• FriendFeed

Dairy Queen ensured that their blogs did not print press releases but actually told stories of the company through the eyes of its employees. A chief brand officer was totally responsible for updating the contents and keeping in touch with customers. Audio or visual podcasts helped a lot in brand building and Dairy Queen used these tools to the optimum by using an articulate speaking approach via words. They conveyed the story of the company by way of an audio podcast that reached out to many people.

Facebook and Twitter are two of the common tools these days that many people use to promote their company. Dairy Queen, not one to be left behind, insisted on engaging in an active dialogue using both these social media tools. Re-tweeting customers who tweet them and following their clientele has helped Dairy Queen tremendously to promote their brand. Finally, Dairy Queen has made another win-win move by accepting the increasing use of mobile technology and is now looking to build a DQ store locator in iPods and iPhones, which would be made available via the iTunes app store. This move will surely help Dairy Queen go a long way in brand building.

If you look at all the above factors that made Dairy Queen so successful in its social media marketing venture, you will understand that it is total participation that actually would go a long way in making the most of these social media tools.

Source:Social Media Marketing Strategies
My Special Thanks to the author- Mike Fruchter