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How to Improve Business through Article Marketing

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Business is always meant to be a success and best profits should be always part in it. This is the reason everyone approach different marketing strategies for this success. A business can be improved easily through article marketing and it is the present trend of today.

INSTRUCTION:

1. Article marketing is the best procedure for any business improvement and through submitting best article on your product and service it can be made possible.

2. Identifying right niche product for this article is always vital in this marketing strategy. This right popular niche product will help in bringing the business to your website through this article.

3. Captivating content with important details about the product in the article is always best drawing factor. This is the reason many business firms hire professional writers for these articles writing.

4. Submitting these articles at best popular article directories along with resource box link is the main marketing strategy here. Always these popular article directories are the place for the prospective customers in search for their interested product or service.

5. This article marketing is always successful in bringing visitors to the website through its article content and resource box. Converting these visitors into sales needs another approach at your website. These conversions can be made possible through product reviews, best sales letter, product pre-sell, etc. from the website.

TIPS & WARNING:

Article marketing is definitely a source for bringing traffic to the website. But, converting them into sales is the important task before to the every business firm.

What attracts most: SMM or SEM?

Given the high use of internet for most of our activities today, it is important that we devise online marketing strategies. Two very important internet marketing strategies widely used today are Social Media Marketing and Search Engine Marketing. Both these strategies are different only in approach and the kind of traffic they attract. However, you should remember that these are two sides of a coin and need to go hand in hand for any internet marketing strategy to be successful.

Search engine marketing is a kind of internet marketing through which companies improve their rankings on search engines and ensure more traffic to their websites. Search engine marketing is largely of three types, using pay per click advertising method, placing strategic advertisements containing precise information on various search engine websites and lastly, with some search engines, it is possible to pay and be included as a higher ranking page. However, the best way to ensure success in search engine marketing is to make your website search engines optimized by using appropriate keywords, unique content and other SEO techniques.
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Social media marketing, on the other hand, is a way in which you engage with your customers by using various social media tools. By using various social media tools, you can actually disseminate information about your company to a group of people who are actually interested in reading about it. By giving people opportunity to air their opinions on a particular aspect of your business, you are actually building relationships. A good profile with excellent content and by directing good traffic to your website, you can use this strategy effectively.

The primary difference between the two strategies is the time taken by each to generate incoming traffic to your website. It is seen that search engine marketing brings in more traffic to your website at a much faster rate than social media marketing, which takes some time to generate quality traffic to your website. However, even if social media marketing takes time, it ensures long lasting relations with the people who visit your website.

Secondly, people often state that it is difficult to measure social media marketing but it is not impossible. Using the right analytics, it is possible to measure the ROI of a blog as well as the exact amount of traffic coming from social media sites to your website. Measurability is very easy in search engine marketing as the course of incoming web traffic to your site is more visible. In addition, pay per click strategy and placement of paid ads help in measuring the impact.

Third difference is the kind of traffic attracted by each marketing strategy. Search engine marketing attracts SEO traffic, which include people who are actively searching for your product or service, thereby ensuring high rate of conversion into customers. Social media marketing, on the other hand, attracts organic traffic, which may or may not be interested in what you have to offer. However, once you have managed to convince the person about the relevance of your company, the conversion is absolute and one that will continue for a long period.

In conclusion, it is best to say that for any internet marketing strategy to be successful, both strategies should be used in tandem, starting with the search engine marketing strategy to create large number of hits to your website and then following it up with the social media marketing strategy to ensure your customers stay loyal.

What can Web Marketing 2.0 do that Advertising can’t?

As the Internet has grown with its huge database of information on varied sources, more and more people are spending their time online. This phenomenon has opened a new market of Internet advertising. Of the lucrative Internet marketing pie, Web 2.0 has a very important place. Web 2.0 refers to Internet-based services belonging to the second generation and consists of wikis, folksonomies, social-networking sites, blogs, video-sharing sites and mashups.

The reach of traditional form of advertising is limited and the whole process of developing the ad-copy and marketing it using the services of a PR person takes a lot of time, money and effort. On the other hand, Web 2.0 marketing has a wide pyramid-of-influence that can be reached pretty fast and using just a fraction of the cost that would have been used by traditional marketing methods to reach the same number of people. What’s more – with Web 2.0 marketing, geographical borders vanish and you can reach a global audience to market your products and/or services. However, you would need to do your own homework and become a web 2.0 marketing expert to reap the optimum benefits of this online media.

Unlike traditional advertising channels that were highly controlled and limited by nature, Web 2.0 marketing offers a much liberal space to customers where they can freely discuss about your products and services. So, against the traditional advertising channels that could only allow one-way messages, the dynamic arena of Web 2.0 marketing offers a much bigger participation for the consumers. Moreover, as everyone can generate and shape the message on Web 2.0, you can no longer control the nature of message, unlike the standard channels of traditional advertising like radio, print, and TV. As peer-to-peer communication and “word-of-mouth” marketing is the driving force of Web 2.0 marketing, you can spread your intended message in a viral fashion by doing proper planning for it. Just imagine what a cakewalk it would be to pass on a message related to your products and services to hundreds of friends and contacts all around the world with almost no cost and within a fraction of a second!

As you can’t control the nature of message that will get circulated on Web 2.0, the next best thing that you can do is to influence it. Try to build a good brand image online by taking an active part in the conversations about your products and services. Be an active listener and try to learn what your customers’ needs are. Then, design and deliver your offerings accordingly to delight your targeted clientele. Remember – Web 2.0 marketing is a lucrative opportunity that you can use to engage your community and turn strangers into fans. These fans would act as your online salespeople who would promote your products and services. If all these steps sound like an uphill task, you may consider hiring a social media expert, who would do the job with professional precision and bring you the desired benefits.

All these explain why web marketing 2.0 can help you achieve a lot with proper planning that traditional advertising can’t even think of!