If you own a business then chances are that you want to get as many people to become your customers as you can. Publicity, advertising and marketing strategies are often geared to ensure that information about your company and your products or services reach out to as wide a base as possible. More often than not this requires a lot of investment in terms of money as well as in time, leaving small businesses out of the foray, especially given their lack of monetary support. Under the circumstances, free publicity is something that all of us want for our businesses and the simplest way to ensure you have that is by using press releases.
Press releases are articles or noteworthy points written about your business and the latest happenings in your companies. These are distributed through various channels, thereby ensuring maximum reach for your business. The simplest way to gain free publicity through press releases is by writing one that is rich in content and distribute it to the media. Care should be taken, however, to ensure that your content promises something to the reader, which will make him or her visit your website.
Another simple way to gain free publicity through press releases is to post your press releases on sites like Craigslist, Del.icio.us and Digg. By doing so, you will reach out to more people who visit such sites. Starting your own blog and publishing your press release on your blog is perhaps another way to ensure free publicity. It is interesting to note that starting your own blog does not cost much and therefore it is a perfect way to gain free publicity.
Alternatively, you can attend a trade show or seminar or some event, which is related to your area of business and write a press release on your participation as well as the event or trade show. This will ensure that people interested in your business will read your press release and visit your website. Linking your press release to your website is very important as this will also ensure more traffic to your website.
Irrespective of the method you use to garner attention to your business, it is imperative that you write press releases on issues that are of latest interest and in a manner that attracts the reader to visit your website.