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Getting Free Publicity through Press Releases

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If you own a business then chances are that you want to get as many people to become your customers as you can. Publicity, advertising and marketing strategies are often geared to ensure that information about your company and your products or services reach out to as wide a base as possible. More often than not this requires a lot of investment in terms of money as well as in time, leaving small businesses out of the foray, especially given their lack of monetary support. Under the circumstances, free publicity is something that all of us want for our businesses and the simplest way to ensure you have that is by using press releases.
Press releases are articles or noteworthy points written about your business and the latest happenings in your companies. These are distributed through various channels, thereby ensuring maximum reach for your business. The simplest way to gain free publicity through press releases is by writing one that is rich in content and distribute it to the media. Care should be taken, however, to ensure that your content promises something to the reader, which will make him or her visit your website.

Another simple way to gain free publicity through press releases is to post your press releases on sites like Craigslist, Del.icio.us and Digg. By doing so, you will reach out to more people who visit such sites. Starting your own blog and publishing your press release on your blog is perhaps another way to ensure free publicity. It is interesting to note that starting your own blog does not cost much and therefore it is a perfect way to gain free publicity.

Alternatively, you can attend a trade show or seminar or some event, which is related to your area of business and write a press release on your participation as well as the event or trade show. This will ensure that people interested in your business will read your press release and visit your website. Linking your press release to your website is very important as this will also ensure more traffic to your website.

Irrespective of the method you use to garner attention to your business, it is imperative that you write press releases on issues that are of latest interest and in a manner that attracts the reader to visit your website.

Simple Tips for Writing an Effective Press Release

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Businesses require a powerful marketing strategy to ensure a constant increasing patronage, which will result in increased profitability in the long run. A simple way to ensure increased visibility as well as patronage is by publishing press releases that talk about your company, its products or services, especially the latest news regarding both. However, for any marketing strategy to be effective, it is important to ensure it is done in the right manner. Similarly, with press releases it is essential that you follow certain simple tips, which will ensure that your press release is effective.

Firstly, it is important to ensure that your press release is newsworthy or rather talks about something that will interest the reader. Content of the press release and its language is definitely important but more so is the reason for which you are publishing the press release. In other words, you cannot rehash old information in a press release and expect it to work miracles for you. On the other hand, however, you have to ensure that you have something new and different to offer your reader, who will not only be entranced enough to read it but will want to visit your website and become your customer.

Title of the press release is equally important and should be eye catching, especially if you want to attract attention. It is pertinent to note that internet surfers normally do not waste time taking in the entire contents of any web page, unless they are attracted by the title.

Thirdly, it is important to ensure that your press release is properly structured and follows a certain pattern or style. This will ensure easy readability of your press release, which will in turn ensure that the prospective or existing customer actually reads it and acts upon it. Clear and concise words should be used to convey your intention. Number of words is not important in a press release as against its readability and ability to convey the exact meaning. Using third party opinions and quotes from the management are well known ways to attract the viewer into actually building a relationship with your company.

Formatting and sentence structure are the next most important factors in writing effective press releases. It is important to ensure that there are no grammatical as well as spelling mistakes in the press release, as this will surely act as a put off to most viewers. Well formatted press releases also attract the attention of the reader and keep him or her glued to the page.
Last but not the least, it is essential that you add your contact details at the end of the press release as this will ensure that the viewer is aware of how to contact you, in case he or she is interested.
A press release should include the following details:

Web Site (URL)
Company Name
Contact person
Address
City
State
Country
email id
mobile number