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Infographic-Social Media Etiquette:How To Say Thank You

Social media sites like Faceook, Twitter, Linkedin are important communication platforms for all of us. And in this virtual world it is very essential to follow social media etiquette.

Today I came across Social Media infogaphic by SYNQK which explains 6 ways to say thank you on social media. Sharing it here- 🙂

Infographic-Social Media and Customer Service

Social Media platforms like Facebook and Twitter are not just for brand awarness or its promotion. These are 2-way communication tools. Customers who have issues or queries turn to social media sites for Customer Service. How quick are you in responding to their issues or queries?

Desk.com highlights the customer service opportunities that social media platforms offers in the infographic below-

Click to Enlarge Image

The Social Help Desk Revolution — Brought To You By Desk.com

Tips for FMCG’s for optimizing social Media

It is hard to stay away from social media in today’s world. Almost major target audiences are available on social media networks. This makes it imperative for corporate and business houses to tap the potential of social media networking. While most of companies rely on one or two social media networks to create an online presence, it is extremely important that these companies leverage the potential of social media effectively. Corporate houses and businesses have accepted the power of social media and they have made an attempt at creating an online presence. The question is whether these companies are able to leverage the true potential of social media or are they just skimming the surface.

FMCG

FMCG

FMCG companies generally target their audience on social networking sites by creating fan pages. However only creating a fan page is not sufficient to boost the sales. FMCG companies should focus on adding value to their fan page by using the below mentioned tips

1. Increase customer interaction: FMCG companies have to deal with diverse consumer mindsets while introducing new products. Food and beverages like health drinks, breakfast cereals and snacks are often met with resistance from consumers. FMCG companies should use social media platforms as discussion panels and opinion boards with a view of understanding the consumer mentality. They can use this forum to clarify the consumer doubts with reference to different FMCG products. It is recommended that company should engage product experts and senior officials to handle these forums. Increased customer interaction can help FMCG companies in understanding the market pulse. It is a great idea to change customer’s perception in a favorable manner

2. Discount Coupons: Discounts coupons are one of the easiest ways of attracting the consumers towards your fan page. Discount coupons have a direct impact on store sales. Consumers are likely to buy the product because of the savings attached with the same. FMCG companies can also tie up with different websites that offer daily deals. Featuring the FMCG deal of the day on social networking site will help in pumping the sales and will also increase the number of fans

3. Online Competitions: FMCG companies can also roll out different online games and contests to attract the consumers. One can allocate goodie bags and other items as prizes for these contests. Consumers will definitely respond positively to such contests. E.g. Cadbury’s” meetha dinner contest” or Tide’s “batao apni tide story contest”. Responses from these competitions can help you in deciding your ad campaigns. These contests also help you in creating brand awareness.

These simple tips go a long way in establishing a strong brand identity online. Don’t miss out on these tips, if you are looking at exploiting the true potential of social media.

Social Media Predictions

Over the past years social media has become an imperative tool for internet marketers. It has gradually made a place for itself and is steadily changing the pattern of how individuals or corporate houses market, promote and maintain their present and potential customer base online. Listed below are the few predictions by avid online marketers.

2011 will see online marketers with more conversational tools to engage the clients. Instead of simply focusing on engagement of the end customer, the marketers will concentrate on technologies and ideas that will stimulate conversations. Like the QR code, the new technologies will be completely driven by data measurement as well.

As the paid search engines and ultimately conversion rates continuously decline and become expensive more and more companies are going to be engaging themselves in social media to reach the end customer through expansion of man power and budget.

Social media will not be called a new media any more. It will be a mainstream tool and will attract a lot more budget by the corporate marketing team. Internet users of all age groups who till now stayed away from online magazines, newspaper and journals will soon become avid users of the same including watching the short and the long videos. They will stay connected with family, colleagues and friends as they move from one geolocation to another on social media platforms. As letters were replaced by emails, soon emails may be replaced by Face book.

Profile security will be a cause of concern and a huge issue as the data on user and personalized sharing will be more emphasized than ever. Small time businesses will get a better chance of competing against big names on social platform.

The users of social media will demand much more from it. Businesses will want more proof to driving business; the regular users will look towards more quality substance while the regular practitioners will have to demand excellence from themselves.

2011 will see more success stories of social media marketing with many more corporate houses jumping the line with variety of campaigns on Face book, Twitter and other geo location networks. Creativity will continue to thrive with social media gaining support from evidence that it actually works.

Internet world is still not being used by more than four to five billion people from all over the world. The internet population may just double this year with new users from South Asia, Africa and South America. The social media should gear up to satisfy the needs of the growing internet population who are looking for quality information, specificity and education.

2011 will definitely be a year of integration. With one to one marketing being an idea for decades, we may finally see it taking shape this year. Individual promotional mails will be sent to clients who clicked a particular link on Twitter.

Social media pages will soon become promotional hubs with exclusive offers to a set of warm audiences.

Social Media and the Most Engaged Brands in 2010

Engagement in social media is indispensable for any reputed brand, as it enables them to reach their customers in just no time. However, it provides them a lot of flexibility and creativity. Apart from advertising cultivating an image, the loyalty of customers is earned through interaction. With the help of social media, you can actually get connected with your consumers and show your brand’s message and the feedback of consumers.
As per the recent reports, here are the brands of 2010 that are the most engaged in social media extensively to get connected with their consumers:
Starbucks:
Starbucks, a name that is widely held all over the world, has worked brilliantly on their web presence. This coffee giant has taken its name to every corner of the world using social media like Facebook, YouTube, Twitter, Foursquare and mobile applications. Apart from this, they have their own social network called ‘My Starbucks Ideas’. The company is leading the way on the social platforms using the most engaging and attractive profiles. What’s more! Starbucks is going to dominate the place in social media for the coming years as well.
If you check out the twitter page of Starbucks, you will find over 1 million followers with a lot of active conversations. Starbucks makes a point to respond to every tweet they get, be it a complaint of an unpleasant experience, some mentions or just an interesting conversation.  Besides that, 15 million people have liked this brand on Facebook.
Coca-cola:
However, at the second place only, but Coca-cola is one of the most recognized brands of the world. With 142,000 followers on twitter and over 15 million fans following on Facebook, this soda company amplifies its brand message quite well.
In addition to that, they have active conversations on twitter and a lot of interesting activities for its fans on Facebook. Their YouTube channel is amazing and works astonishingly well with a viral video leading to the Twitter page of the Coke’s inventor, Doc Pemberton.
Oreo:
As per the reports of Famecount, Oreo occupies the third position in the list of the most engaged brands in social media. Running the business successfully since 1912 and with over 12 million fans on Facebook, this cookie making company has showcased its potential of being creative, flexible and real staying power. Additionally, it is focusing mainly on its YouTube channel with the DSRL’s videos.
Skittles:
Skittles work amazingly with their online presence with more than 12 million fans on Facebook. Even the website of the company works really well with its interacting features for the users like posting photos, voting opportunities etc. With its “Mob The Rainbow” feature, they engage the users with some activity related to a social good.
Red Bull:
This energy drink producing Austrian company offers a nice and interactive page on Facebook with more than 10 million fans. Along with an engaging and interactive Game page, the company runs creative contests from time to time that appeal the core consumers of the brand. Not only that, this energy drink producing company has done an excellent job with iphone applications, iPad and iPod.
Hence, social media is a great tool that enables the companies to interact with their audience give them an insight into who they are, how they feel and what they want.

Engagement in social media is indispensable for any reputed brand, as it enables them to reach their customers in just no time. However, it provides them a lot of flexibility and creativity. Apart from advertising cultivating an image, the loyalty of customers is earned through interaction. With the help of social media, you can actually get connected with your consumers and show your brand’s message and the feedback of consumers.

As per the recent reports, here are the brands of 2010 that are the most engaged in social media extensively to get connected with their consumers:

Starbucks:

starbucks-logo

Starbucks, a name that is widely held all over the world, has worked brilliantly on their web presence. This coffee giant has taken its name to every corner of the world using social media like Facebook, YouTube, Twitter, Foursquare and mobile applications. Apart from this, they have their own social network called ‘My Starbucks Ideas’. The company is leading the way on the social platforms using the most engaging and attractive profiles. What’s more! Starbucks is going to dominate the place in social media for the coming years as well.

If you check out the twitter page of Starbucks, you will find over 1 million followers with a lot of active conversations. Starbucks makes a point to respond to every tweet they get, be it a complaint of an unpleasant experience, some mentions or just an interesting conversation.  Besides that, 19 million people have liked this brand on Facebook.

Coca-cola:

coca-cola2

However, at the second place only, but Coca-cola is one of the most recognized brands of the world. With less than 2 lac followers on twitter and over 21 million fans following on Facebook, this soda company amplifies its brand message quite well.

In addition to that, they have active conversations on twitter and a lot of interesting activities for its fans on Facebook. Their YouTube channel is amazing and works astonishingly well with a viral video leading to the Twitter page of the Coke’s inventor, Doc Pemberton.

Oreo:

Oreo

As per the reports of Famecount, Oreo occupies the third position in the list of the most engaged brands in social media. Running the business successfully since 1912 and with over 16 million fans on Facebook, this cookie making company has showcased its potential of being creative, flexible and real staying power. Additionally, it is focusing mainly on its YouTube channel with the DSRL’s videos.

Skittles:

skittles

Skittles work amazingly with their online presence with more than 14 million fans on Facebook. Even the website of the company works really well with its interacting features for the users like posting photos, voting opportunities etc. With its “Mob The Rainbow” feature, they engage the users with some activity related to a social good.

Red Bull:

Red Bull

This energy drink producing Austrian company offers a nice and interactive page on Facebook with more than 14 million fans. Along with an engaging and interactive Game page, the company runs creative contests from time to time that appeal the core consumers of the brand. Not only that, this energy drink producing company has done an excellent job with iphone applications, iPad and iPod.

Hence, social media is a great tool that enables the companies to interact with their audience give them an insight into who they are, how they feel and what they want.

Knowing Whether Social Media Is Ideal For Your Business

The hype associated with Social Media Marketing (SMM) has been around for several years now. Since it has been on the lips of everyone and companies alike – both large and small – have taken the plunge and launched Facebook and Twitter accounts as well as blogs.

Social media marketing should not be embarked on blindly. Of great importance is getting to know whether social media is right for YOUR particular business.

Regrettably, this is a question that very few business people ask themselves prior to registering for a Twitter account or creating a blog. You must be asking yourself, ‘What is the best way of determining whether my business should employ social media to boost sales?’ The first step should be monitoring what your potential and current customers are saying presently and note which medium they use as their mouthpiece.

Having a Facebook fan page would seem very appropriate, but what if your fan base/followers are on Twitter only? Having a blog may seem like a no-brainer but if none of your clientele (present and potential) read blogs or subscribe to their feeds, it would be futile. You have to know exactly which media will give you maximum results and thus being worth your while.

I agree that collecting complete and accurate statistics for your Social Media Marketing campaign can be somewhat tricky and at the same time, very time consuming. Gurus in social media marketing have come up with a tactic that can help in determining the best way of deciding whether you should employ Social Media Marketing and if so, which media would be ideal for you. Begin pilot programs of various media campaigns and allocate equal time dedication per week. Post blogs, update profiles and statuses, and get to build as many relationships as possible. Keep this going for approximately two months since it is virtually impossible to create a buzz in a day or two.

After establishing your brand, analyze which ones have managed to generate the largest buzz. If more people are visiting and making purchases via your Twitter page or LinkedIn profile maintain them. If for whichever reason blogs aren’t getting you the needed attention, then you need to get to shut them down or dedicate less time and just make an online presence. In brevity, what I mean is that you should focus greatly on marketing outlets that are making you visible in the online fraternity since they are the ideal ones for your line and scope of business.

This is a vital process that allows you to avoid blindly following the social media hype which may end up being a waste of precious time. It allows you to join a social media where most of your customers can be found and allow you to converse with them whenever need be. It is important to be open minded when conducting the feasibility study knowing that NOT every business will require social media in order to be successful.

Happy monitoring 🙂 . Here’s to the future of your business and staying ahead of the game!

Simple Tips to Increase Traffic through Effective YouTube Marketing

youtube-video
With the advent of technology and the extensive use of the World Wide Web, marketing strategies have taken a completely new look, opting to attract people online rather than offline. Various online marketing strategies are being used to attract potential customers, one of which is YouTube marketing, which essentially uses videos to market your product or service. Using videos to market your company has been recognized as a great strategy by many, especially because the visual medium is always more effective. Having said that, it is important to realize that video marketing or YouTube marketing, like any other form of marketing is effective only when used properly and in a manner that you are featured in the top ranks of search engines. There are certain basic features that need to be kept in mind while creating videos for YouTube marketing, which are essential to getting higher ranks on search engines.

Title

This is perhaps the most important aspect that should be kept in mind while creating YouTube videos. Always remember that all your videos should be created keeping in mind the search engines. Using attractive and keyword rich titles will help the search engine access your video and rank it among the top ranking videos in that category. It is important that your chosen title is relevant to the topic in question. For example, if you are creating a video on baking cakes, then the title could be “Simple ways to bake a cake” or “easy tips for baking” etc. Apart from being relevant, the title you use should be powerful and attractive and should catch the attention of the viewer immediately, making him or her want to see the video.

Content

Just as you would in an article, it is important to have good and relevant content in a video. It should contain material that viewers find useful or entertaining. It is essential to remember at this point that viewers normally view videos for entertainment or learning and it is essential that your video caters to those needs. Content used in such videos should be keyword rich so as to attract search engines.

Watermarking with URL

It is essential to note here that most people do not read the description box below the video, preferring to see the video and move on. Under these circumstances, it becomes very essential to watermark your video with your URL, which is extremely useful in cases where another copies your video onto his or her website. In such cases, the embedded URL allows you to direct traffic to your website.

Linking

The idea of using YouTube videos is to generate traffic to your website and in order to ensure people who view your video actually visit your site, it is important to provide a link to your site in the description box. This link should be accessible and should take the viewer directly to your site.

Call to Action

It is important to remember that most video viewers will hop from one video to another and this habit will not increase traffic to your website and will render your video marketing efforts useless. In order to change this routine of a YouTube video viewer, it is important that you have a call to action, where you can ask the viewer to click on the link given in the description box and ensure that traffic is directed to your website.
Rating or getting responses

Lastly, for any marketing strategy to be effective, it is important to communicate with the viewers and elicit responses from them regarding your video as well as company, product or service. It is important to have meaningful interaction with both existing customers as well as prospective ones.

Personal Benefits of Using Social Media Tools and Websites

Much ink has been used in writing about the benefits of using social media tools and websites for marketing and promotion of your company, but there are some personal benefits also, as I found out very recently. As a member of the social networking website Facebook, I extensively promote my services and interact with my clients, who are my friends. Most of my interactions till date have been professional in nature, with information sharing being the main motive. However, to my greatest surprise and pleasure, I found out that amidst all the professional exchange, I have managed to nurture some great personal relationships, using this excellent tool.

I realised this when I received numerous wishes on October 3rd, my birthday and I must say that it was made extra special because of the good wishes I received from all my friends on Facebook. I wish to take this opportunity to thank all my friends for their wishes and I wish them the best in all their endeavors.

Case Study1: Procter & Gamble – Being Girl

P&G

Social media has emerged as a great tool in the recent years where you can market your products and services for free. The real value of social media – especially the social networking and microblogging sites, lies in the number of people who use them. It is an integral part of the business process to reach out to your targeted clientele and know them better. So, you can use the tremendous reach of the social media, especially the Web 2.0, to reach out to your customers, listen to their problems, participate in discussions about your offerings (products and/or services), and build a brand recognition. Be it twittering, blogging, or facebook-ing on the World Wide Web, you need to make some fans who are usually very vocal online and can do you a great service by spreading the word around. The icing on the cake for this is that you don’t have to spend anything at all!

If you still have doubts whether social media can serve as a useful tool for marketing your offerings online, you should listen about how P&G changed the way feminine-care products and other similar stuff from its stable needs to be marketed. The scenario of P&G’s marketing strategy changed with the launch of its community-building site – Being Girl, which provided a platform for young girls to discuss about feminine-care products and other health facts. If the girls had not got this platform, they would not have talked about the issues plaguing them so openly. By offering these girls a discussion forum, culture items targeted for this specific age group and health facts, P&G was able to increase its sales greatly.

The use of social media by P&G was able to drive home a larger point – A majority of products are like feminine-care products that people hardly like to talk about. So, you need to show your targeted clientele that you care, by talking about their problems and offering them solutions. Such conversation in turn would allow you to talk about your products eventfully and make a killing regarding your ROI (Return On Investment) as P&G has successfully done.

Source: econsultancy
My special thanks to the author- Meghan Keane