Social media has become an integral part for businesses. Business owners are using social media platforms to make the effective use of the marketing campaigns. Small to medium-sized businesses are looking for its growth prospects through Facebook, twitter and the likes.
Social media sites like Faceook, Twitter, Linkedin are important communication platforms for all of us. And in this virtual world it is very essential to follow social media etiquette.
Today I came across Social Media infogaphic by SYNQK which explains 6 ways to say thank you on social media. Sharing it here- 🙂
Pinterest has been recognized as the third most popular and biggest social networking site after Facebook and Twitter. It is interesting to see how business organizations are tapping into this social medium that works as a picture board. Most of the organizations and SME’s use Pinterest to pin their product images however two most innovative and successful social media marketing campaigns that were created using Pinterest were by Jetsetter and British Midland International.
Social Media Marketing Campaign #1- Jetsetter
Jetsetter created wave on social networking site Pinterest with their unique giveaway campaign. Aptly named ‘Pin it to win it’, this contest required the participants to create an ultimate destination pin board under four categories, escape, adventure, cosmopolitan and style. The pin board had to include ‘Jetsetter curator’ in the name and the pins required to have hashtag #JetsetterCurator.
Winning boards were selected by panel of judges and each winner won a three day stay at the destination in each category. This campaign also incentivized people for sharing the content by rewarding the most followed pin board with $1000 jetsetter credits. This campaign increased Jetsetter’s web traffic by 150% and enhanced their fan following on Pinterest by 3000 members. This campaign integrated simple and effective principle of enhancing visibility and incentivizing sharing to gain more followers.
Social Media Marketing Campaign #2- British Midland International
British Midland International created the first ever lottery contest on Pinterest. Users had to do is Pin up to six images from seven destinations on their Pinterest boards. All the photos are given a number from one to 63. Every week.
BMI chose a photo at random and if the photo belonging to user got pinned, the user would win a free BMI flight to selected destination. This campaign gained lot of exposure from different sites and soon it became the talk of the town. BMI benefitted from enhanced web traffic and mass scale branding with this campaign.
The Akansha Foundation is a NGO that has taken the initiative of teaching about 4000 under-privileged students. Unfortunately their noble cause faces the biggest challenge in form of shortage of teachers. We all understand the importance and presence of teacher in the process of education. In spite of trying different techniques, Akansha Foundation was unable to source sufficient number of applications for volunteers as teachers. They finally decided to tap social media and the results were simply astounding!
On 5th September, when other students in Mumbai were celebrating Teacher’s Day; Akansha Foundation kickstarted its social media campaign to make people realize the joy of teaching. Akansha Foundation targeted public places like international airport and malls and created a make shift classroom there. Armed with few benches and blackboards, volunteers of Akansha foundation converted small space at malls and airport into a mini-classroom. Students approached passers-by with a badge asking ‘will you by teacher?’ This gesture drew lot of attention and response from people. Passers-by stopped and spent 15 minutes with children teaching them varied subjects like math, history, arts, dance and photography. When these passers-by were questioned about their experience after they spent time with the children; they were exalted. Most of them admitted that they never thought they could teach.
With this social media campaign, Akansha reached the core of the problem. It changed people’s mentality that teaching needs qualifications. Akansha Foundation’s ‘will you be my teacher?’ campaign gathered tremendous response. Thanks to tweets and retweets by Mumbaikars. A popular radio channel ‘BIG 92.5 FM’ invited listeners to conduct virtual classrooms for these students on air. Armed with support from BIG FM and Twitter, Akansha Foundation received four times the required number of applications for volunteers.
This social media campaign highlighted the use of simple yet effective technique to reach the masses. It once again proved the strength of Twitter in spreading the message and getting results. It also showcased the power of top influencers on social Media platforms. When a top influencer of the group tweeted about the campaign, the possibility of it being shared and retweeted increased considerably. Akansha Foundation achieved their results without spending a single rupee on classifieds and Ads. This campaign is a lesson for all marketing pundits that the most effective campaign doesn’t need to be campaign that is most expensive or most advertised. If you tap the right key, which in today’s world is social media; you will be in a position to make yourself audible.
You can catch the glimpse of this social media campaign by visiting https://www.youtube.com/watch?v=KwIzJfgzs9Y
Cola giant PepsiCo has acquired the official sponsorship of IPL T20 for 2013 for 396.8 crores. It revealed the first look of its new social media campaign titled Oh yes Abhi, about a week ago. This social media campaign kicked off with a TVC featuring youth icons like Priyanka Chopra, Ranbir Kapoor and M.S.Dhoni. Pepsi has been using the theme of “change the game for over two years now”. With acquisition of official sponsorship of IPL T20, PepsiCo decided to change their tag line. A close look at PepsiCo’s social media campaign reveals that they have understood their target audience (18-35). They have chosen a theme that surpasses the age, gender and cultural barriers. They capitalized on emotional quotient of the audience. Impatience is a part of everybody’s life and PepsiCo has managed to bring it out beautifully.
Pepsi’s Oh Yes Abhi! Campaign captures the pulse of today’s youth. It capitalizes on impatience of today’s youngsters. TVC shows captain cool Dhoni breaking into a victory gig in the middle of the stadium after the historic 2012 world cup victory. It also shows nervous Priyanka in the backstage who is gearing up for her first live pop concert. Ranbir portrays his boyish charms as he is struck in traffic and craving for yummy street food. TVC shows him gobbling panipuri’s and washing them down with a chilled Pepsi.
PepsiCo has used Facebook and Twitter to the optimum to garner maximum participation for the campaign. It asked fans to tweet their most impatient moments by using #CantWaitAbhi or #OhYesAbhi. Interestingly; the answers given by the fans pop up as bubbles in a large Pepsi bottle featuring on Pepsi’s Twitter page. PepsiCo has also launched a one day contest on Facebook whereby fans get a chance to attend the IPL2013 auctions as VVIP members. In order to be part of the contest, fans need to visit Pepsi’s Fan page on Facebook and answer three simple questions.
Team at Pepsi India feels that their Oh Yes Abhi campaign will soon become a youth anthem as it symbolizes the pulse of today’s youth. Overall PepsiCo has intelligently used its social media platforms to gain audience’s attention and their support. They should increase the contest time on Facebook and keep the conversations flowing on all social media platforms. The campaign proves that constant engagement is the key to garnering maximum exposure for your brand. Campaign has innovatively used the Pepsi bottle to keep conversations flowing. The concept of audience’s answers in form of bubbles in the beverage is simply outstanding. It reinforces the brand and also adds a novelty factor to the campaign.
Oh Yes Abhi! Is catching up the youth frenzy rapidly and it shall undoubtedly benefit the cola giant in a long run.
Social media is a rage amongst the youth and the masses. When one thinks about social media, the first thing that comes to their mind is Facebook, Twitter, MySpace, LinkedIn etc. Facebook, Orkut, Twitter and MySpace are more of social networking sites which are also used by businesses for interaction. LinkedIn stands out as a professional networking site.
LinkedIn is extremely powerful tool to connect to people and enhance your business opportunities. Here are few tips that can help you in tapping on vast gamut of business opportunities through LinkedIn connections.
1. Update Profile Info: Your LinkedIn profile is your online identity. The first thing that people notice about you will be your profile information. It is crucial that you fill up all the relevant information about yourself and your business. It is important that this information is updated and reviewed periodically.
2. Add your expertise: Areas of expertise need to be highlighted in order to grab the potential visitor’s attention. Your area of expertise will also determine your networking circle. For example if you are a recruitment firm and your expertise is headhunting for top management then you need to mention the same in most appealing way. This will ensure that potential senior management individuals and companies that require your services will connect with you.
3. Participate in forums: LinkedIn groups have several forums. It is recommended that you participate in these forums and share your industry knowledge on the subject. Forum participation and answering questions about domain expertise add a lot of credibility to your profile.
4. Aim to be top influencer: Every group has statistics about top influencers of the week. People want to connect to top influencers because they are considered to be market leaders. It should be your aim to be one of the top influencers in your industry domain or industry related group.
5. Create your business page: Your business page is the mouthpiece of your business progress. It is recommended that you create a business page and update your recent achievement, changes and progress targets. This has a dual benefit. One that the business gets more visibility and second that the consumers and potential clients are constantly reminded about your presence.
6. Create online polls: Nothing can be as effective as online polls. If you are planning on launching a new product or diversifying your product mix, then you can create an online poll and get an instantaneous response and market pulse.
These simple tips can help you in unleashing your business potential and opening new doors of opportunities for you.
The Year 2010- 2011 witnessed a major boom in the field of social networking. Facebook and Twitter were the new buzz words. Google also entered the social networking domain with launch of Google+. Social networking has managed to bridge the gap between real life communication and virtual world. People find it easier to upload pictures of their personal moments, so that their friends can share their thoughts about the same. Social networking offers a real time communication platform to all its users. Even businesses have started to look at social networking as an opportunity to expand their business and reach the wider mass.
In this entire process of social networking boom, use of emails has declined considerably. Honestly think when was the last time you sent a personal email to a friend or relative. People would rather prefer to chat on different social networking sites or just post a message on their social networking Ids. Statistics by Comscore reveal that time spent on Yahoo Mail, Gmail, Hotmail and other e-mail services has declined in most Asia-Pacific regions, the most impacted are India and Malaysia. On the contrary, time spent on social networking sites has increased. There is a 40% increase in social networking users.
Emails are currently restricted to business use. Corporate giants like Coke and Dell are also utilizing the power of social networking to communicate with their customers. Social networking definitely offers a personal touch compared to emails, however social networking sites do not offer the privacy offered by emails. Social networking sites target the youth whereas emails have a larger target audience. Middle age adults still prefer to communicate via emails and telephone vis-à-vis social networking sites. Many middle aged adults find social networking sites complex to use. Considering the above mentioned scenario, one needs to rethink about Mark Zuckerberg’s statement that emails are dead.
Social networking sites are definitely the choice of today’s generation however speaking about the larger spectrum of audience, emails still exist. The question is whether emails would continue to be preferred form of communication in the coming years. If social networking site owners are able to counter the privacy issues on these sites then probably emails would be a history at least for personal communication.
It is too early to comment on extinction of emails as per statistics on business use of emails. Statistics reveal that typical business user sends and receives 105 messages daily. Around 49 per cent of e-mail users live in the Asia Pacific region. One cannot deny the fact that emails are safer and more legitimate way of communicating as compared to social networking. Only time will tell, if emails survive the social networking attack. Let’s wait and watch.
Over the past years social media has become an imperative tool for internet marketers. It has gradually made a place for itself and is steadily changing the pattern of how individuals or corporate houses market, promote and maintain their present and potential customer base online. Listed below are the few predictions by avid online marketers.
2011 will see online marketers with more conversational tools to engage the clients. Instead of simply focusing on engagement of the end customer, the marketers will concentrate on technologies and ideas that will stimulate conversations. Like the QR code, the new technologies will be completely driven by data measurement as well.
As the paid search engines and ultimately conversion rates continuously decline and become expensive more and more companies are going to be engaging themselves in social media to reach the end customer through expansion of man power and budget.
Social media will not be called a new media any more. It will be a mainstream tool and will attract a lot more budget by the corporate marketing team. Internet users of all age groups who till now stayed away from online magazines, newspaper and journals will soon become avid users of the same including watching the short and the long videos. They will stay connected with family, colleagues and friends as they move from one geolocation to another on social media platforms. As letters were replaced by emails, soon emails may be replaced by Face book.
Profile security will be a cause of concern and a huge issue as the data on user and personalized sharing will be more emphasized than ever. Small time businesses will get a better chance of competing against big names on social platform.
The users of social media will demand much more from it. Businesses will want more proof to driving business; the regular users will look towards more quality substance while the regular practitioners will have to demand excellence from themselves.
2011 will see more success stories of social media marketing with many more corporate houses jumping the line with variety of campaigns on Face book, Twitter and other geo location networks. Creativity will continue to thrive with social media gaining support from evidence that it actually works.
Internet world is still not being used by more than four to five billion people from all over the world. The internet population may just double this year with new users from South Asia, Africa and South America. The social media should gear up to satisfy the needs of the growing internet population who are looking for quality information, specificity and education.
2011 will definitely be a year of integration. With one to one marketing being an idea for decades, we may finally see it taking shape this year. Individual promotional mails will be sent to clients who clicked a particular link on Twitter.
Social media pages will soon become promotional hubs with exclusive offers to a set of warm audiences.
Engagement in social media is indispensable for any reputed brand, as it enables them to reach their customers in just no time. However, it provides them a lot of flexibility and creativity. Apart from advertising cultivating an image, the loyalty of customers is earned through interaction. With the help of social media, you can actually get connected with your consumers and show your brand’s message and the feedback of consumers.
As per the recent reports, here are the brands of 2010 that are the most engaged in social media extensively to get connected with their consumers:
Starbucks, a name that is widely held all over the world, has worked brilliantly on their web presence. This coffee giant has taken its name to every corner of the world using social media like Facebook, YouTube, Twitter, Foursquare and mobile applications. Apart from this, they have their own social network called ‘My Starbucks Ideas’. The company is leading the way on the social platforms using the most engaging and attractive profiles. What’s more! Starbucks is going to dominate the place in social media for the coming years as well.
If you check out the twitter page of Starbucks, you will find over 1 million followers with a lot of active conversations. Starbucks makes a point to respond to every tweet they get, be it a complaint of an unpleasant experience, some mentions or just an interesting conversation. Besides that, 19 million people have liked this brand on Facebook.
However, at the second place only, but Coca-cola is one of the most recognized brands of the world. With less than 2 lac followers on twitter and over 21 million fans following on Facebook, this soda company amplifies its brand message quite well.
In addition to that, they have active conversations on twitter and a lot of interesting activities for its fans on Facebook. Their YouTube channel is amazing and works astonishingly well with a viral video leading to the Twitter page of the Coke’s inventor, Doc Pemberton.
As per the reports of Famecount, Oreo occupies the third position in the list of the most engaged brands in social media. Running the business successfully since 1912 and with over 16 million fans on Facebook, this cookie making company has showcased its potential of being creative, flexible and real staying power. Additionally, it is focusing mainly on its YouTube channel with the DSRL’s videos.
Skittles work amazingly with their online presence with more than 14 million fans on Facebook. Even the website of the company works really well with its interacting features for the users like posting photos, voting opportunities etc. With its “Mob The Rainbow” feature, they engage the users with some activity related to a social good.
This energy drink producing Austrian company offers a nice and interactive page on Facebook with more than 14 million fans. Along with an engaging and interactive Game page, the company runs creative contests from time to time that appeal the core consumers of the brand. Not only that, this energy drink producing company has done an excellent job with iphone applications, iPad and iPod.
Hence, social media is a great tool that enables the companies to interact with their audience give them an insight into who they are, how they feel and what they want.
The hype associated with Social Media Marketing (SMM) has been around for several years now. Since it has been on the lips of everyone and companies alike – both large and small – have taken the plunge and launched Facebook and Twitter accounts as well as blogs.
Social media marketing should not be embarked on blindly. Of great importance is getting to know whether social media is right for YOUR particular business.
Regrettably, this is a question that very few business people ask themselves prior to registering for a Twitter account or creating a blog. You must be asking yourself, ‘What is the best way of determining whether my business should employ social media to boost sales?’ The first step should be monitoring what your potential and current customers are saying presently and note which medium they use as their mouthpiece.
Having a Facebook fan page would seem very appropriate, but what if your fan base/followers are on Twitter only? Having a blog may seem like a no-brainer but if none of your clientele (present and potential) read blogs or subscribe to their feeds, it would be futile. You have to know exactly which media will give you maximum results and thus being worth your while.
I agree that collecting complete and accurate statistics for your Social Media Marketing campaign can be somewhat tricky and at the same time, very time consuming. Gurus in social media marketing have come up with a tactic that can help in determining the best way of deciding whether you should employ Social Media Marketing and if so, which media would be ideal for you. Begin pilot programs of various media campaigns and allocate equal time dedication per week. Post blogs, update profiles and statuses, and get to build as many relationships as possible. Keep this going for approximately two months since it is virtually impossible to create a buzz in a day or two.
After establishing your brand, analyze which ones have managed to generate the largest buzz. If more people are visiting and making purchases via your Twitter page or LinkedIn profile maintain them. If for whichever reason blogs aren’t getting you the needed attention, then you need to get to shut them down or dedicate less time and just make an online presence. In brevity, what I mean is that you should focus greatly on marketing outlets that are making you visible in the online fraternity since they are the ideal ones for your line and scope of business.
This is a vital process that allows you to avoid blindly following the social media hype which may end up being a waste of precious time. It allows you to join a social media where most of your customers can be found and allow you to converse with them whenever need be. It is important to be open minded when conducting the feasibility study knowing that NOT every business will require social media in order to be successful.
Happy monitoring 🙂 . Here’s to the future of your business and staying ahead of the game!