Twitting Your Way to Discovery on the Web

I have to admit that the more I use twitter, the more reason I have to place it as my number one social media site. When Anita Campbell of Small Business Trends was interviewing approximately 17 business owners wishing to know their ideal and most preferred social media sites for marketing, my trail of thought was triggered instantly. Thinking critically about her question, which was:Which social media site would you use, if your goal was to grow a small online business and was allowed only one social media site?’ I realized that Twitter seemed to be the crème de la crème of all networking sites.

If Anita had asked me that question, I would categorize it as one of the no brainer ones that I have been asked in recent years. “Twitter!” would have rolled right off my tongue and I’d have 3 solid reasons supporting my answer. Twitter is a form of acceptable eavesdropping which allows and simplifies the process of joining any conversation. It is among the quickest ways of networking with people in your niche or industry. In addition, it gives a business, individual or company a personality – what they like and dislike.

Here are three reasons why I would choose Twitter as my sole social media marketing tool.

1.) Twitter is about the conversation.

You’re probably thinking that conversations can be held on other social media sites like Facebook and even blogs. The thing is that Twitter conversations are different, so to say. To elucidate on what I mean I will have to use analogies. While blogging, you run the show. It appears like you are on a dais speaking to the crowd and interacting with them via Q & A. Facebook on the other hand allows you one on one interactions with people who have profiles which give you a lot of insight. Now comes Twitter – a huge dinner party where people are having different conversations and you are at liberty of joining any that you please or starting your own which people can join! I’d like to refer to it as ‘conversational freedom’ since you can engage in multiple conversations simultaneously.

2.) Twitter can boost your blog.

It is possible to send a tweet with a link to your latest blog entry. Very many people consider RSS Feeds outdated with the advent of such tweets and prefer tweeting for locating good content. Apart from promoting your blog, Twitter has a plethora of blog topics which you may borrow for ideas or use as your own.

3.) Twitter is networking gold.

The importance of relationships cannot be stressed enough. Anyone wishing to launch a viral campaign, build links or get bloggers reviewing and blogging about their products needs relationships. Pitching is really quite simple even to someone without a journalistic background. All you require is to offer something of value and make an effort towards conjuring a relationship.

Twitter makes pitching easier since users share both personal and business information and as a merchant you can know a lot about your target.

In an ideal world such as this, I wouldn’t suggest using only one social media networking site for marketing your brand but Twitter should be your central social networking repository.

Untold Facts about Social Media Marketing

According to a study conducted by The E-tailing Group (an e-commerce consulting firm) and PowerReviews (an online customer review firm), Twitter and Facebook have undoubtedly seized the highest adoption rate in the realm of social media marketing, while customer reviews hold the highest ranking for a boost in increased customer engagement and sales.

This has caused numerous retailers and businessmen to rev up their social media marketing in the past 6 months by adopting Twitter and Facebook into their strategies. Out of the 117 respondents in the survey, three-quarters of them admitted to have accelerated their commitment and use of social media in the past half year.

The report dubbed “Community and Social Media Study” was released at an opportune time when companies were looking for breakthroughs that might help them shake off the effects of the economic crunch or the recession if you like, by cutting expenses. Social media marketing has been looked at as a very affordable way to promote various companies’ services and products compared to the basic online advertizing.

Considering that Facebook passed the 300 million mark [of registered members] towards the demise of last year, the customer base potential for retailers wishing to get their brand out there is so diverse.

The report goes on to reveal that 5 out of 10 social media tools reviewed in the study have been implemented by over 50% of retailers and brands in the market. It comes as no shock that the Facebook Fan Page tops the list having an 86% adoption rate.

Although the bulk of marketers prefer using Twitter and Facebook to promote their products, there are other equally good social media that can be implemented in marketing strategies. They include blogs and user or consumer reviews which have a 55% adoption rate by marketers and also viral videos which have been implemented by 50%.

“The intricate combination of social and community networking within e-commerce has reached a near-optimum level and thus is a benchmark that we will be monitoring yearly,” remarked the president of e-tailing group, Lauren Freedman. “Customer engagement in businesses has reached a critical mass and their involvement [via social and community media] or lack of, thereof can mark success or failure.”

What Continues Fueling The Already Stepped-up Pace?

It is a known fact that the chief reason of implementing social media marketing is to boost sales volume. Other than that, avid research discovered that there are three other reasons merchants have embraced this mode of marketing.

# 1 – All merchants want to be seen as trendy and current in their online presence – not obsolete using traditional marketing techniques such as promotional emails.

# 2 – Merchants fear that their clientele may ‘abandon ship’ and go to other e-commerce sites that are more socially engaging.

# 3 – Some want to clear their brand products or services especially if they are being degraded or spoken ill of by consumers or malicious competitors already on the social media sites like Twitter.

Freedman, in a statement predicts that the above named motivators which propelled the final wave of social media adoption will continue to do so in years to come.

Source: e-Tailing Group

Case Study2 – Dairy Queen

Social media is one of the most important marketing tools used by businesses today. Given the myriad social media sites available on the Internet, enhancing visibility of your company or business has become very easy. In fact, many businesses feel that this is the smart way of Internet marketing and brand building. However, it is important to understand how to use these tools to actually produce results. Often, people register with social media websites and forget about it and then complain about the lack of traffic to their website. Apart from following the four “P’s” of traditional marketing, Social media has a fifth ‘P’ – Participation, which is very important for getting positive results. Participation is a two-way dialogue between the company and the customers.

A very good example of the successful use of social media to actively communicate with its customers is Dairy Queen – an ice cream company that has been in business for over 7 decades. A very well known international brand in the ice cream business, Dairy Queen successfully implemented social media techniques to its advantage and reached out to a wider network of customers, thereby increasing its sales. Dairy Queen has always been a pioneer in exploiting all aspects of advertising to its advantage. In 2008, with the advent of social media applications, Dairy Queen was not to be left behind and adopted these techniques with the same fervor as traditional advertising strategies.

What exactly was the social media strategy of Dairy Queen that made it so successful? Well, firstly, there was a holistic acceptance of the techniques and principles of social media. Acceptance combined with their transparent attitude and the need for connecting with the customer ensured a successful social media venture. They adopted a five-prong approach in applying social media techniques to reach out to their customers by using the tools like:

• Blogs
• Podcasts
• Facebook
• Twitter
• Mobile technology
• FriendFeed

Dairy Queen ensured that their blogs did not print press releases but actually told stories of the company through the eyes of its employees. A chief brand officer was totally responsible for updating the contents and keeping in touch with customers. Audio or visual podcasts helped a lot in brand building and Dairy Queen used these tools to the optimum by using an articulate speaking approach via words. They conveyed the story of the company by way of an audio podcast that reached out to many people.

Facebook and Twitter are two of the common tools these days that many people use to promote their company. Dairy Queen, not one to be left behind, insisted on engaging in an active dialogue using both these social media tools. Re-tweeting customers who tweet them and following their clientele has helped Dairy Queen tremendously to promote their brand. Finally, Dairy Queen has made another win-win move by accepting the increasing use of mobile technology and is now looking to build a DQ store locator in iPods and iPhones, which would be made available via the iTunes app store. This move will surely help Dairy Queen go a long way in brand building.

If you look at all the above factors that made Dairy Queen so successful in its social media marketing venture, you will understand that it is total participation that actually would go a long way in making the most of these social media tools.

Source:Social Media Marketing Strategies
My Special Thanks to the author- Mike Fruchter

My Trip: I Dugg, Twittered, Mixxed and Eventually Stumbled!

An increasing number of online communities are vying for the top places and are fervently trying to attract new users. StumbleUpon boats of in excess of 7 million users (registered) and Twitter has about 4 million. The numbers did rise when Ashton Kutcher and NBC were in the race to get 1 million followers.

While some regard these figures as mere numbers, to many these numbers represent the population of the community that they are part of. With no ‘constitutions’ to rule over them, all that the users have to do to be heard on these platforms is do adhere by a fairly simple set of rules and regulations. With social networking continuing to gain credence, it is no surprise that these platforms are been viewed as a great way to put across views, raise issues, as well as market ones wares.

For the uninitiated, this write-up will bring to the fore a number of social networking sites that you can be part of, and also how these social networking sites will play a significant role in the things to come. If you are already part of the bandwagon, you can simply read on to build on your existing knowledge bank.

Becoming a member of a social networking site such as Twitter, StumbleUpon, Mixx, and the likes is not at all complicated. With some personal information to be furbished, and once you’ve chosen a user name, you are pretty much good to go. Mentioned below are brief descriptions of the more popular social networking sites.

Digg is definitely amongst the most popular social networking site. I personally think that Digg is quite picky when it comes to choosing the content and it does take a fair amount of commitment and time for one to succeed using this platform. However, Digg is great for networking and can be fun to use, and I have made a number of friends thanks to Digg. The one thing that is of utmost important on Digg is the front page, and if your blog does reach the front page, success is inevitable (as long as you continue to put in a fair amount of effort, because other blogs are also vying for the same spot).


A lot is said about Reddit being the ‘geek’ platform, despite which, I continue to like it. Also, it does seem fairly easier to appear on Reddit’s homepage in comparison to Digg and the amount of traffic that it directs is easily at par with Digg. Besides, it also has a number of categories that one can choose from and also has wide comment participations. The one glitch that I noticed is that the moderators (who, incidentally, are also users) can delete other submissions randomly and do so at fairly regular intervals. Another aspect is that while one submission of yours might receive unprecedented support, other submissions might be totally ignored, for reasons you cannot quite comprehend. Lastly, despite its perceptible usability, finding your way around can be quite a pain.


Stumbling upon this site was quite a pleasure for me, and this continues to remain my personal favorite. This social networking site seems more friendly and warm in comparison to the rest, besides having an eclectic mix of users. It gives you the ability to post your content in areas of specific interests and you get to view content that you can relate to as opposed to content that is highly voted. The best thing, according to me, is that StumbleUpon has the ability to send lingering traffic your way even after the initial popularity fades; as opposed to Digg and Reddit which only send traffic your way as long as the popularity factor is high. Besides, a majority of the people I stumbled upon here actually seem interested in things that they say interest them.


I heard a lot about Mixx, therefore decided to mix in it myself, and have absolutely no regrets in doing so. Mixx allowed me to create ‘groups’ in accordance to topics of my choice and I now add pertinent content to these groups. In populating these groups, one can either send out invites to other ‘Mixxers’ or just wait for other Mixxers to join of their own accord. The opportunity of making your ‘group’ private or public is a great option. Another great thing about Mixx is that you are not limited to sharing your content with other Mixxers. Using the ‘share this’ option, I could comfortably submit content to Google Bookmarks, Facebook, StumbleUpon, MySpace, Windows Live, and a few other platforms; an option that isn’t available on Digg.


Launched in 2006, Twitter lets its users post text messages which cannot exceed 140 characters, and is an easy to use site. Tweeter also allows tweeters to keep followers updated even when they nowhere near a computer, thanks to their cell (mobile) phone. I haven’t tried this yet but I’m sure it’s quite handy. Besides, my ‘tweets’ only go out to users who have opted to become my followers. I have noticed that a large number of businesses have now turned to using Twitter to keep their existing/probable customers updated about new products/services. I’ve hear rumors about Twitter forming an alliance with other social networking sites, but for now, rumors are what they remain to be.


Again, a fairly busy networking site, Facebook allows its members to upload photos besides getting to interact with other Facebook users. Owing to its multiple options, I recently moved all my pictures from Picasa to here, and these pictures can be viewed by any one of my ‘friends’ or I also have the option of keeping albums ‘private’. It also allows you to write on someone else’s wall, play games, partake in surveys, etc. One thing you should be wary of while using Facebook is your content being stolen if you are careless about it.


Primarily home to the younger generation, it is amongst the most populous social networking sites. If your profile age does not say you are young, do not expect too many interactions. This is also a platform that many recording artists use to interact with their fans, with a number of recording artists allowing their fans to preview upcoming releases.


A relatively newer community, I think this site shows a lot of promise. A fair amount of Twitters have moved base to this site simply because of its high interaction levels; for every post of yours, you can easily expect around ten comments. This is surely a site that will rise in the days to come.


This social networking site is for the corporate world. While this site is quite limited when it comes to interactions, it is a great place for businessmen looking to increase their contacts/opportunities.

I know these aforementioned descriptions are brief, so please feel free to add to what I’ve said and experienced. Also, are there any more important social networking websites that I’ve missed? Lastly, if you are already part of the growing phenomenon of social networking sites, which one do you like best and why?

Do post your comments and hopefully, this could become a rather informative page for the layman and the technocrat alike.