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Social Media and the Most Engaged Brands in 2010

Engagement in social media is indispensable for any reputed brand, as it enables them to reach their customers in just no time. However, it provides them a lot of flexibility and creativity. Apart from advertising cultivating an image, the loyalty of customers is earned through interaction. With the help of social media, you can actually get connected with your consumers and show your brand’s message and the feedback of consumers.
As per the recent reports, here are the brands of 2010 that are the most engaged in social media extensively to get connected with their consumers:
Starbucks:
Starbucks, a name that is widely held all over the world, has worked brilliantly on their web presence. This coffee giant has taken its name to every corner of the world using social media like Facebook, YouTube, Twitter, Foursquare and mobile applications. Apart from this, they have their own social network called ‘My Starbucks Ideas’. The company is leading the way on the social platforms using the most engaging and attractive profiles. What’s more! Starbucks is going to dominate the place in social media for the coming years as well.
If you check out the twitter page of Starbucks, you will find over 1 million followers with a lot of active conversations. Starbucks makes a point to respond to every tweet they get, be it a complaint of an unpleasant experience, some mentions or just an interesting conversation.  Besides that, 15 million people have liked this brand on Facebook.
Coca-cola:
However, at the second place only, but Coca-cola is one of the most recognized brands of the world. With 142,000 followers on twitter and over 15 million fans following on Facebook, this soda company amplifies its brand message quite well.
In addition to that, they have active conversations on twitter and a lot of interesting activities for its fans on Facebook. Their YouTube channel is amazing and works astonishingly well with a viral video leading to the Twitter page of the Coke’s inventor, Doc Pemberton.
Oreo:
As per the reports of Famecount, Oreo occupies the third position in the list of the most engaged brands in social media. Running the business successfully since 1912 and with over 12 million fans on Facebook, this cookie making company has showcased its potential of being creative, flexible and real staying power. Additionally, it is focusing mainly on its YouTube channel with the DSRL’s videos.
Skittles:
Skittles work amazingly with their online presence with more than 12 million fans on Facebook. Even the website of the company works really well with its interacting features for the users like posting photos, voting opportunities etc. With its “Mob The Rainbow” feature, they engage the users with some activity related to a social good.
Red Bull:
This energy drink producing Austrian company offers a nice and interactive page on Facebook with more than 10 million fans. Along with an engaging and interactive Game page, the company runs creative contests from time to time that appeal the core consumers of the brand. Not only that, this energy drink producing company has done an excellent job with iphone applications, iPad and iPod.
Hence, social media is a great tool that enables the companies to interact with their audience give them an insight into who they are, how they feel and what they want.

Engagement in social media is indispensable for any reputed brand, as it enables them to reach their customers in just no time. However, it provides them a lot of flexibility and creativity. Apart from advertising cultivating an image, the loyalty of customers is earned through interaction. With the help of social media, you can actually get connected with your consumers and show your brand’s message and the feedback of consumers.

As per the recent reports, here are the brands of 2010 that are the most engaged in social media extensively to get connected with their consumers:

Starbucks:

starbucks-logo

Starbucks, a name that is widely held all over the world, has worked brilliantly on their web presence. This coffee giant has taken its name to every corner of the world using social media like Facebook, YouTube, Twitter, Foursquare and mobile applications. Apart from this, they have their own social network called ‘My Starbucks Ideas’. The company is leading the way on the social platforms using the most engaging and attractive profiles. What’s more! Starbucks is going to dominate the place in social media for the coming years as well.

If you check out the twitter page of Starbucks, you will find over 1 million followers with a lot of active conversations. Starbucks makes a point to respond to every tweet they get, be it a complaint of an unpleasant experience, some mentions or just an interesting conversation.  Besides that, 19 million people have liked this brand on Facebook.

Coca-cola:

coca-cola2

However, at the second place only, but Coca-cola is one of the most recognized brands of the world. With less than 2 lac followers on twitter and over 21 million fans following on Facebook, this soda company amplifies its brand message quite well.

In addition to that, they have active conversations on twitter and a lot of interesting activities for its fans on Facebook. Their YouTube channel is amazing and works astonishingly well with a viral video leading to the Twitter page of the Coke’s inventor, Doc Pemberton.

Oreo:

Oreo

As per the reports of Famecount, Oreo occupies the third position in the list of the most engaged brands in social media. Running the business successfully since 1912 and with over 16 million fans on Facebook, this cookie making company has showcased its potential of being creative, flexible and real staying power. Additionally, it is focusing mainly on its YouTube channel with the DSRL’s videos.

Skittles:

skittles

Skittles work amazingly with their online presence with more than 14 million fans on Facebook. Even the website of the company works really well with its interacting features for the users like posting photos, voting opportunities etc. With its “Mob The Rainbow” feature, they engage the users with some activity related to a social good.

Red Bull:

Red Bull

This energy drink producing Austrian company offers a nice and interactive page on Facebook with more than 14 million fans. Along with an engaging and interactive Game page, the company runs creative contests from time to time that appeal the core consumers of the brand. Not only that, this energy drink producing company has done an excellent job with iphone applications, iPad and iPod.

Hence, social media is a great tool that enables the companies to interact with their audience give them an insight into who they are, how they feel and what they want.

Simple Tips to Increase Traffic through Effective YouTube Marketing

youtube-video
With the advent of technology and the extensive use of the World Wide Web, marketing strategies have taken a completely new look, opting to attract people online rather than offline. Various online marketing strategies are being used to attract potential customers, one of which is YouTube marketing, which essentially uses videos to market your product or service. Using videos to market your company has been recognized as a great strategy by many, especially because the visual medium is always more effective. Having said that, it is important to realize that video marketing or YouTube marketing, like any other form of marketing is effective only when used properly and in a manner that you are featured in the top ranks of search engines. There are certain basic features that need to be kept in mind while creating videos for YouTube marketing, which are essential to getting higher ranks on search engines.

Title

This is perhaps the most important aspect that should be kept in mind while creating YouTube videos. Always remember that all your videos should be created keeping in mind the search engines. Using attractive and keyword rich titles will help the search engine access your video and rank it among the top ranking videos in that category. It is important that your chosen title is relevant to the topic in question. For example, if you are creating a video on baking cakes, then the title could be “Simple ways to bake a cake” or “easy tips for baking” etc. Apart from being relevant, the title you use should be powerful and attractive and should catch the attention of the viewer immediately, making him or her want to see the video.

Content

Just as you would in an article, it is important to have good and relevant content in a video. It should contain material that viewers find useful or entertaining. It is essential to remember at this point that viewers normally view videos for entertainment or learning and it is essential that your video caters to those needs. Content used in such videos should be keyword rich so as to attract search engines.

Watermarking with URL

It is essential to note here that most people do not read the description box below the video, preferring to see the video and move on. Under these circumstances, it becomes very essential to watermark your video with your URL, which is extremely useful in cases where another copies your video onto his or her website. In such cases, the embedded URL allows you to direct traffic to your website.

Linking

The idea of using YouTube videos is to generate traffic to your website and in order to ensure people who view your video actually visit your site, it is important to provide a link to your site in the description box. This link should be accessible and should take the viewer directly to your site.

Call to Action

It is important to remember that most video viewers will hop from one video to another and this habit will not increase traffic to your website and will render your video marketing efforts useless. In order to change this routine of a YouTube video viewer, it is important that you have a call to action, where you can ask the viewer to click on the link given in the description box and ensure that traffic is directed to your website.
Rating or getting responses

Lastly, for any marketing strategy to be effective, it is important to communicate with the viewers and elicit responses from them regarding your video as well as company, product or service. It is important to have meaningful interaction with both existing customers as well as prospective ones.