Engagement in social media is indispensable for any reputed brand, as it enables them to reach their customers in just no time. However, it provides them a lot of flexibility and creativity. Apart from advertising cultivating an image, the loyalty of customers is earned through interaction. With the help of social media, you can actually get connected with your consumers and show your brand’s message and the feedback of consumers.
As per the recent reports, here are the brands of 2010 that are the most engaged in social media extensively to get connected with their consumers:
Starbucks, a name that is widely held all over the world, has worked brilliantly on their web presence. This coffee giant has taken its name to every corner of the world using social media like Facebook, YouTube, Twitter, Foursquare and mobile applications. Apart from this, they have their own social network called ‘My Starbucks Ideas’. The company is leading the way on the social platforms using the most engaging and attractive profiles. What’s more! Starbucks is going to dominate the place in social media for the coming years as well.
If you check out the twitter page of Starbucks, you will find over 1 million followers with a lot of active conversations. Starbucks makes a point to respond to every tweet they get, be it a complaint of an unpleasant experience, some mentions or just an interesting conversation. Besides that, 19 million people have liked this brand on Facebook.
However, at the second place only, but Coca-cola is one of the most recognized brands of the world. With less than 2 lac followers on twitter and over 21 million fans following on Facebook, this soda company amplifies its brand message quite well.
In addition to that, they have active conversations on twitter and a lot of interesting activities for its fans on Facebook. Their YouTube channel is amazing and works astonishingly well with a viral video leading to the Twitter page of the Coke’s inventor, Doc Pemberton.
As per the reports of Famecount, Oreo occupies the third position in the list of the most engaged brands in social media. Running the business successfully since 1912 and with over 16 million fans on Facebook, this cookie making company has showcased its potential of being creative, flexible and real staying power. Additionally, it is focusing mainly on its YouTube channel with the DSRL’s videos.
Skittles work amazingly with their online presence with more than 14 million fans on Facebook. Even the website of the company works really well with its interacting features for the users like posting photos, voting opportunities etc. With its “Mob The Rainbow” feature, they engage the users with some activity related to a social good.
This energy drink producing Austrian company offers a nice and interactive page on Facebook with more than 14 million fans. Along with an engaging and interactive Game page, the company runs creative contests from time to time that appeal the core consumers of the brand. Not only that, this energy drink producing company has done an excellent job with iphone applications, iPad and iPod.
Hence, social media is a great tool that enables the companies to interact with their audience give them an insight into who they are, how they feel and what they want.