Advertising on social media platforms is expected to grow by leaps and bounds in the near future. The ad revenues are expected to grow to $11 billion dollars by the year 2017. The Social Advertising Landscape is explained very well in this inforgraphic-
The Social Advertising Landscape infographic by alyssa_george.
Social media has become an integral part for businesses. Business owners are using social media platforms to make the effective use of the marketing campaigns. Small to medium-sized businesses are looking for its growth prospects through Facebook, twitter and the likes.
I came across this infographic by Invesp which helps you understand “Activity Levels of Businesses on Social Media”.-
Social media sites like Faceook, Twitter, Linkedin are important communication platforms for all of us. And in this virtual world it is very essential to follow social media etiquette. Today I came across Social Media infogaphic by SYNQK which explains 6 ways to say thank you on social media. Sharing it here- 
6 Ways To Say Thank You On Social Media infographic
Pinterest has been recognized as the third most popular and biggest social networking site after Facebook and Twitter. It is interesting to see how business organizations are tapping into this social medium that works as a picture board. Most of the organizations and SME’s use Pinterest to pin their product images however two most innovative and successful social media marketing campaigns that were created using Pinterest were by Jetsetter and British Midland International.
Social Media Marketing Campaign #1- Jetsetter
Jetsetter created wave on social networking site Pinterest with their unique giveaway campaign. Aptly named ‘Pin it to win it’, …
Kumbh Mela is one of the biggest pilgrimages in India. Millions of Hindus across India come to the Kumbh Mela to offer prayers and take a dip in holy water. This mass pilgrimage is held every three years. This year the Maha Kumbh Mela is hosted at Allahabad. Lifebuoy saw this mass gathering as an excellent opportunity to create awareness about washing hands to prevent infection. Lifebuoy tied up with hundreds of restaurants and cafes at the festival venue to spread this message. Lifebuoy’s activation partner Ogilvy Action came up with an unique way to create awareness about good …
Goa is one of the most popular tourist destinations in India. Goa attracts over 2 million tourists every year. 50 % of the tourists visiting Goa are foreigners. Students from Goa institute of Management have launched A Facebook fan page for Goa Tourism department. This fan page aims at branding Goa as one of the tourism hotspots and attracting more tourists every year. This fan page is the brain child of Shawn Menezes, Swapnil Chodankar, Floyd Tavares and Neha Arora who are the members of GIM’s marketing …
The Akansha Foundation is a NGO that has taken the initiative of teaching about 4000 under-privileged students. Unfortunately their noble cause faces the biggest challenge in form of shortage of teachers. We all understand the importance and presence of teacher in the process of education. In spite of trying different techniques, Akansha Foundation was unable to source sufficient number of applications for volunteers as teachers. They finally decided to tap social media and the results were simply astounding!
On 5th September, when other students in Mumbai were celebrating Teacher’s Day; Akansha Foundation kickstarted its social media campaign to make people realize …
Oreo served as a perfect example of doing the right thing at the right time with their Super Bowl power out ad on twitter. When lights went out at New Orleans superdome for 35 minutes, Advertisers saw their opportunity to use social media to capitalize the opportunity. Audi, Tide and Calvin Klein posted their respective ads during the power outage. However Oreo stood out from its competitors, they posted an ad captioning ““Power out? No problem” within 10-15 minutes from the time the lights went out. The …
Cola giant PepsiCo has acquired the official sponsorship of IPL T20 for 2013 for 396.8 crores. It revealed the first look of its new social media campaign titled Oh yes Abhi, about a week ago. This social media campaign kicked off with a TVC featuring youth icons like Priyanka Chopra, Ranbir Kapoor and M.S.Dhoni. Pepsi has been using the theme of “change the game for over two years now”. With acquisition of official sponsorship of IPL T20, PepsiCo decided to change their tag line. A close look at PepsiCo’s social media campaign reveals that they have understood their target audience …
Social Media platforms like Facebook and Twitter are not just for brand awarness or its promotion. These are 2-way communication tools. Customers who have issues or queries turn to social media sites for Customer Service. How quick are you in responding to their issues or queries?
Desk.com highlights the customer service opportunities that social media platforms offers in the infographic below-
Click to Enlarge Image
The Social Help Desk Revolution — Brought To You By Desk.com
Social media crisis can occur anytime. It can be caused by an unhappy employee, unsatisfied customer or incorrect postings or ads that may have hurt the sentiments of any one. It is imperative that you must have a social media crisis plan in place even before the crisis occurs. Having a social media crisis plan helps you to control the crisis before it spirals out of control. Here are few fundamental rules that one must follow while dealing with social media crisis.
1. Response Flow chart: you must prepare a social media response flowchart beforehand. This flow chart will ensure that all …
Are you often wondering, how you can use your LinkedIn account to generate more business or to make easy business decisions? Is your LinkedIn account just being idle and you visit it once in a while? If yes, then it is time that you unleash the power of professional networking. If you are a SME then, LinkedIn can be a great tool to aid your business.
You can use LinkedIn not only to connect to potential customers but also to develop your network of trusted suppliers. Well, don’t be surprised. LinkedIn …
Social media is a rage amongst the youth and the masses. When one thinks about social media, the first thing that comes to their mind is Facebook, Twitter, MySpace, LinkedIn etc. Facebook, Orkut, Twitter and MySpace are more of social networking sites which are also used by businesses for interaction. LinkedIn stands out as a professional networking site.
LinkedIn is extremely powerful tool to connect to people and enhance your business opportunities. Here are few tips that can help you in tapping on vast gamut of business opportunities …
It is hard to stay away from social media in today’s world. Almost major target audiences are available on social media networks. This makes it imperative for corporate and business houses to tap the potential of social media networking. While most of companies rely on one or two social media networks to create an online presence, it is extremely important that these companies leverage the potential of social media effectively. Corporate houses and businesses have accepted the power of social media and they have made an attempt at creating an online presence. The question is whether these companies are able …
The Year 2010- 2011 witnessed a major boom in the field of social networking. Facebook and Twitter were the new buzz words. Google also entered the social networking domain with launch of Google+. Social networking has managed to bridge the gap between real life communication and virtual world. People find it easier to upload pictures of their personal moments, so that their friends can share their thoughts about the same. Social networking offers a real time communication platform to all its users. Even businesses have started to look at social networking as an opportunity to expand their business …