02
Feb

Link Love from Web 2.0 Properties with High Page Rank

With the increased usage of web 2.0 in ecommerce, all of us are well aware about the advantage of web 2.0 properties in ecommerce and therefore, I shall not dwell on the importance but will deal with another aspect that can actually increase the advantage of web 2.0 properties in online marketing. Authority sites are sites that have been accepted by various search engines as trustworthy sites and are therefore ranked higher than other sites. If you want your website to be ranked higher in the search engine rankings, then the …

14
Dec

The Role of Social Media Marketing in India this Yuletide Season

Nowadays, every one else is utilizing the worldwide web for various reasons which eventually will give them best results, for distinctive purposes. The principle of social media marketing or social level marketing as others may call it, in India is like that of those in other countries’ around the globe. It has definite goals and a lot of driver factors when it comes to improving the entire company, its sales, customer satisfaction, service and public relations.

With India as one of the top ten …

08
Dec

Case Study3 – Spellbinders Paper Arts

Customers Make the Brand – Spellbinders Paper Arts Social Media Success Formula

Much ink has been spent on writing about the meaning and uses of social media as a tool for enhancing your business and therefore I shall not go down that lane. Having said that, however, I feel it is important to mention certain success stories of companies that have used this tool in their businesses and benefitted from it.

Spellbinders Paper Arts is one such company that has made optimum use of social media marketing to expand its consumer …

28
Nov

All You Ever Wanted to Know About Google Wave

Google Wave is the latest and probably the best available mode of communication over the internet. Though it may seem a little daunting to those who are new to the Wave, understanding the basics will let you experience a truly exhilarating online experience. The main question that most beginners ask is – what is a wave? To answer simply, a wave is a beautiful blend of conversation and document. With the Google wave it is possible to communicate with people as well as work together on documents, photos, presentations etc. …

20
Nov

Simple Tips to Increase Traffic through Effective YouTube Marketing

With the advent of technology and the extensive use of the World Wide Web, marketing strategies have taken a completely new look, opting to attract people online rather than offline. Various online marketing strategies are being used to attract potential customers, one of which is YouTube marketing, which essentially uses videos to market your product or service. Using videos to market your company has been recognized as a great strategy by many, especially because the visual medium is always more effective. Having said that, it is important to realize that video marketing or YouTube marketing, like any other form of …

10
Nov

Top Reasons To Invest in Social Media

Despite tough economic times and tightening financial belts, most businesses and companies continue to invest in social media tools and online resources simply because they offer many benefits.

Social Media is a Great Marketing Channel

Social media offer many benefits that other communication channels cannot offer. It’s a very natural way to increase and direct traffic towards your website where your products or services are promoted. It spontaneously exposes the company brand to huge groups of people around the world. It is quite different from paid advertisement, which can be a risky and expensive proposition.

It Can Easily Increase Leads and Sales

Any social …

04
Nov

Essentials of Twitter Lists and Scope for Improvement

Twitter has become the most widely used networking tool, which enables you to easily meet, message and network with likeminded individuals. Having said that, the main hassle with using a tool like twitter is the difficulty in organizing information, especially contact or follower names but this problem has been solved with the creation of twitter lists, which make it very easy to categorize all your information as per your requirement.
The best part of twitter lists is that it allows individuals to create the list as against other networking sites like Facebook where you have to join in a …

27
Oct

Increase Traffic through Online Video Marketing

Here is a short 2 minutes video and a write-up on “Increase Traffic through Online Video Marketing”. See to yourself what you prefer- Reading or Hearing!! Your comments will be highly appreciated.

Video marketing has been gaining popularity as a tool in effectively increasing traffic to a website. Promoting a local business or a blog site through the use of a video has steadily gained weight in terms of traffic generation. People have found so many ways how to enhance the incoming traffic that …

05
Oct

Personal Benefits of Using Social Media Tools and Websites

Much ink has been used in writing about the benefits of using social media tools and websites for marketing and promotion of your company, but there are some personal benefits also, as I found out very recently. As a member of the social networking website Facebook, I extensively promote my services and interact with my clients, who are my friends. Most of my interactions till date have been professional in nature, with information sharing being the main motive. However, to my greatest surprise and pleasure, I found out that amidst all the professional exchange, I have managed to nurture some …

25
Sep

What does Google Love?

That Google shows a preference towards fresh content is now common knowledge. This includes various spheres such as blogs, podcasts, videos, bookmarking, social media marketing, etc.

In order to maximize your exposure on the internet it is essential that you create an amalgam of social networks, social media sites, podcasts, bookmarking sites, blogs, and video sites. This should work in being able to provide content which is rich and also points towards your website.